i29 installs colored volumes and mirrors that distort perception
i29 installs colored volumes and mirrors that distort perception
oct 07, 2015

i29 installs colored volumes and mirrors that distort perception

i29 installs colored volumes and mirrors that distort perception
all images courtesy of i29




i29 interior architects designed a pavilion for the dutch magazine eigen huis & interieur during the annual design fair that took place in RAI Amsterdam. with a mirrored architectural installation, i29 strived to create a spatial experience for the visitors that would surprise them; an environment that guided the user through a path letting them discover the installation step by step.

i29 pavilion
the first view of the pavilion is white walls on the outside, colored walls inside and some mirrored surfaces




the concept was to reduce the house to its essence and to play with its perception by taking into consideration its open and closed surfaces, the walls and volumes, and the sight lines. to do so, the walls and floors that correspond to the inside were painted with bright colors while outside ones were left blank to create a distinction between these two spaces. the volumes or display cases were all mirrored on the outside and contain the compressed worlds that referred to living. by combining all these elements, the perception of the space changed depending on where the user stood. 

i29 pavilion
the mirrored surfaces distorted the idea of inside and outside by reflecting the colors




the empty and white pavilion and the richly decorated display cases create such a contrast that they end up reinforcing each other. the power of this installation lies in its simplicity that makes it a place for contemplation amidst the abundance of products that can be found in a fair. 

i29 pavilion
the pavilion starts to distort the conception of space, not knowing what’s real and what’s reflected

i29 pavilion
all the living spaces were contained inside the mirrored volumes  

i29 pavilion
color compositions are created, giving the user new views and approaches to space

i29 pavilion
bright colors, mirrored surfaces, lights and volumes are the main elements of the pavilion

i29 pavilion
the living spaces also played with color, each one having one dominant one

i29 pavilion
in this living space green was predominant, having a sort of jungle theme

i29 pavilion
the kitchen living space was composed of only yellow elements

i29 pavilion
the white parts of the pavilion give it an empty feeling that is later transformed



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: juliana neira | designboom

  • loved this

    just says:
  • What happens when people sue you for walking into the walls? – : )

    jeff koopersmith says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
504,203 subscribers
- see sample
- see sample
designboom magazine