idan noyberg + gal bulka increase flight comfort with b-tourist strip
idan noyberg + gal bulka increase flight comfort with b-tourist strip
may 12, 2014

idan noyberg + gal bulka increase flight comfort with b-tourist strip

idan noyberg + gal bulka increase flight comfort with b-tourist strip
all images courtesy of idan noyberg and gal bulka




the ‘b-tourist’ designed by graduates of the bezalel academy of art and design in israel, idan noyberg and gal bulka is made of an elastic fabric that fits many seats sizes. after assembling the piece, it offers one their own private space to quietly eat, read a book, watch a movie and to sleep without being disturbed. the side of the material has a pocket inserted into it where one can place small items they may wish to keep close by during the flight. plastic rings are also applied along the edge, which enable the width to be easily adjusted. 


idan noyberg + gal bulka increase flight comfort with b-tourist strip
private or public


idan noyberg + gal bulka increase flight comfort with b-tourist strip
applying the strip to an airplane seat


idan noyberg + gal bulka increase flight comfort with b-tourist strip
storage space


idan noyberg + gal bulka increase flight comfort with b-tourist strip
nap time


idan noyberg + gal bulka increase flight comfort with b-tourist strip
it is still easy to interact with people on the side of the strip


idan noyberg + gal bulka increase flight comfort with b-tourist strip
private coffee break


idan noyberg + gal bulka increase flight comfort with b-tourist strip
opening the storage space


idan noyberg + gal bulka increase flight comfort with b-tourist strip
privacy for dinner time


idan noyberg + gal bulka increase flight comfort with b-tourist strip
the piece used as a full partition


idan noyberg + gal bulka increase flight comfort with b-tourist strip
it creates a comfortable place to lean and sleep


idan noyberg + gal bulka increase flight comfort with b-tourist strip
the ‘b-tourist strip’ in an airplane



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • Must get annoying constantly taking it off and on again to let neighbouring passengers go to the loo

    mg says:
  • Novel idea, but only every second seat could have one. I also wouldn’t want to hit turbulence with something tied in front of my neck.

    Rob Michie says:
  • So the guy in front of you will be happy to have that thing in hie neck.

    Grumpy Traveller says:
  • Nice idea but practically would be difficult particularly in the person next to you want to go to the loo …bit of a faff

    diana says:
  • I like the idea of trying to create a comfortable, personal space in the claustrophobic confines of an airliner, and I also like the moving ring mechanism to adjust the width of the screen. However, I think this design is a little anti-social. The photos clearly show how it interferes with the headrest of the person in front of you, and potentially obscuring the screen of the person behind you. As for someone you’re sitting next to getting up to use the bathroom, again more problems. I would absolutely hate to sit next to someone on a plane if they think it’s ok to erect a temporary bunker around themselves at the expense of the comfort and free movement of fellow passengers…

    Ben says:
  • I don’t see much comfort gain in this – maybe more privacy but that’s about it.
    I also see problems with FAA regulations regarding impeding emergency egress, and also how inconsiderate this would be to passengers sitting in the window seat from using the toilet, and the person in front of you – and what happens when they put their seat back?.

    trimtab21 says:
  • what about the person in front?, I wouldn’t like someone else’s material on my head seat!

    walter says:
  • Couple of pointers / questions –
    1. If a person is in the aisle seat and the person in the window seat needs to go for nature’s call wouldn’t this be a hassle …
    2. In case of emergency wouldn’t precious seconds be lost in moving this out….
    3. The person in the front seat might not appreciate it as you are putting a portion of the stretch onto his/her seat…

    Arjun says:
  • What happens when the front seat is suddenly reclined?

    Uosis says:
  • Useless idea. The passenger in front will say NO.

    Anwar says:
  • hmm.. what if your neighbour wants to use the toilet? not very practical is it?

    anonymous says:
  • great idea – looks comfy and keeps the chatty person in the next seat away
    Though what happens if the person in front of you or behind you wants to use one too??? or doesn’t want his/her tv screen covered by yours???

    K. J. B. says:
  • LCD screen in the seat behind you is blocked off…

    Robbie de Villiers says:
  • i do prefer the old fashioned beach ball in a pillowcase mode of sleeping on airplanes. this looks silly and potentially not allowed due to safety /evacuation concerns.

    monkey says:
  • I agree with every word Ben said. How disturbing and annoying can it be knowing that you are seated right beside someone who does not want to acknowledge you are right beside him/her?

    Karioka says:
  • The person behind won’t be able to use the entertainment unit.
    I can’t believe I can type using uppercase in designboom. Because all of the articles are all in lowercase.

    james says:
  • It is amazing how many people do not get this, and complain about something that really isn’t an issue. And, if you looked carefully at the pictures, you would realize it isn’t an issue.
    On may airline seats, there is a slot between the front part of the headrest that goes up and down and can have the wings moved in, and the back part of the headrest that contains the TV for the person in back. This fits in that slot, thus does not go around the front part of the headrest of the person in front of you, and does not cover the TV up for the person behind you.
    OTOH, if the headrest doesn’t have that moveable part, you are out of luck.

    JOATMON says:
  • I like the idea but you’ve made some design mistakes. I’m a flight attendant for a major airline. You won’t be allowed to use this unless A.) You have a window seat. B.) You only allow the fabric to touch the seat of the person using this device. You cannot put fabric over the headrest in front of you nor cover the persons video screen behind you. It’s a good idea but you need to solve these issues. Good luck.

    Patrick Ryan says:
  • Look at the world we created.

    WAKE UP says:
  • This is one of the dumbest ideas I have ever seen for all of the above reasons.
    I hope you do not waste any more of your time and resources on this – it will never fly (literally).

    earthsearcher says:
  • Idea is ok. The biggest Problem is, that only you can use it. Not the Person in front of you and not the person at your back. And the second thing, do we realy want to use those things? Communication is such a big thing for us, to meet new people or new cultures. We use more often smartphones and look always down on a little screen. And then, when we get the chance to meet or talk to a new one, then we should cover us? No thanks!

    Tobias Marx says:
  • great idea ! I want one

    greattt says:
  • Even if this product would become successful, the person in front of you could not use this at the same time as you are, since two products can not be attached to one headrest

    Mo says:
  • terrific!!! i wish to have it before… its can be use in any public transportation – trains, bus…

    Frequent flyer says:
  • Sorry to be that straight. It looks really designed in 3 hrs for a last minute competition. There’s no idea, no solution and mainly, i do not see any real problematic in flying few hrs without “privacy”
    Complete mistake.

    Michele says:
  • I don’t like the way it is. Personnaly I would create a model that can be held on the front seat like a detachable curtain and with a button on the side of my own seat. And it will cover all the seat not just the head. if my neighbour want go to toilet, I just detach the button. Easy and pratical for couples !

    Galsen says:
  • Personally I would love to kick the crap out of the selfish space hog using this.

    Scorcha says:
  • One could be strangled by it, and wouldn’t the strain ruin the seat back’s and wing’s construction/strength? And what if there’s a jerk–your head might be thrust twice as forcefully as w/o a jerk? And what will the jerk next to you think–ha.I ‘m more eager to get a privacy screen for my laptop. Keep thinking.

    Jubidee says:
  • Its great. Yeah, sure some kinks need to be worked out, and if your neighbor wants to go pee, its a hassle, but that happens too if you have headphones, or you are sleeping… its a hassle, sure. But on a 13 hour flight to China, and I have been on, many, this would be a wonderful thing. imagine a sneezing person next to you? this also clearly defines your space with those passengers that just don’t understand the concept of personal space or if you just want to be left alone. good luck! I love it.

    Ilya Bourim says:
  • I like this device, because if I see someone using it, I know that person is anti-social, incredibly selfish, and not a person with whom I would ever want to interact.

    Rob says:
  • Dumbest thing ever. And the fact that you have to hook it over the seat in front of you? Who is going to let you hook your stupid curtain over their seat? Jesus.

    Joe says:
  • Well, Jubidee, as the pictures show, this gadget does intrude into other passengers’ personal spaces. Also, while it may block someone else’s discharge when s/he sneezes, the discharge sticks to the fabric until you wash it out.

    Guest says:
  • I like the idea of privacy, but I cannot imagine that the person in front of you would permit you to wrap that thing around their seat. And how about the person in back of you,do you think they would allow you to cover up their TV screen? How about a nice big fan shaped thing that can be put beside your head to shield you from your neighbors? Better yet, don’t fly if you don’t want to be near people.

    b. S. Londerville says:
  • really you need this on a plane.*face palm* well i guess we can filter out the assholes with this. i guess the creators are just as pitiful. if you want privacy so damn bad get rich and buy a jet.

    oh and for safety reasons this will not be accepted on the plane, it is a hazard to the people next to you.
    *face palm*

    john doe says:
  • this idea is ludicrous. if someone tried to strap that to my seat i would simply take it off, no explanation, i would just do it.
    if i was in the window seat and either the middle or aisle seat had this, i would take many bathroom breaks even though i rarely ever take one, i would just do it to piss the person off

    jimbo says:
  • Cute, but those in front, behind and possibly beside have every right to object and can’t see any airline being thrilled about its potential safety problems so doubt they would permit them for very long.

    R M Hunter says:
  • Many new built planes are stopping the use of built-in LCD screens in the headrest, so in a few years this is a less of problem.
    So the success will be more about how seat structure of most planes, can it be attached without going over the front seats headrest completely etc. Though someone else’s fabric is worse than a the fabric on the seat, it’s not like the wash them in between every flight

    tony says:

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