cross cultural chairs explores socio-cultural evolution through chair designs
 

cross cultural chairs explores socio-cultural evolution through chair designs

a daily and universal object — the chair — has become the focus of a thought-provoking project that fuses anthropology and design. titled ‘cross cultural chairs’, the project explores socio-cultural differences from the research of materials, environments and manufacturing processes of seats, aiming to understand how globalization is affecting design around the world. the research of matteo guarnaccia, alumnus of IED barcelona’s product design course, reflects the evolution of our sitting habits as well as cultural changes.


brazil in collaboration with brunno jahara
image © matteo guarnaccia (main image also)

 

 

the idea of cross cultural chairs came from following a set of situations. when I worked on my thesis project at the IED barcelona, I realized the importance of cultural aspects in the creative process,explained the designer.as I traveled to milan and visited salone del mobile, I realized that many proposals from international young designers all shared that common link. I then decided to experience it in person: to explore and experience different cultures.


brazil in collaboration with brunno jahara
image © matteo guarnaccia

 

 

I do not think it is necessary to explain the importance of the chair at a social level, but I was intrigued by the role of this emblematic object in different cultures. the chair is one of the few objects that can trace the evolution of man, physically demonstrating the types of materials used locally and the known techniques,concludes matteo.


mexico in collaboration with studio jose de la o
image © matteo guarnaccia

 

 

to explore and research the anthropology of chairs in as wide a context as possible, he is set to travel to eight of the most populated countries in the world, where his collaborations with local design studios and artisans will produce one chair per country. the ‘cross cultural chairs‘ project has already crossed its equator. matteo has visited and collaborated with brunno jahara in brazil, studio jose de la o in mexico, mikiya kobayashi in japan, studio hiji in indonesia, and also benwu studio to china. his next stops on the global cultural tour will lead to partnerships with SP+A in india, crosby studios in russia, and then studio nm bello in nigeria.


mexico in collaboration with studio jose de la o
image © matteo guarnaccia

 

 

in each country, the project adapts depending on different cultural schedules and the drastic changes in working environments, which ranges from differing production time to the use of crafts and machinery. whilst there, his first week involves thorough research through visits to museums, cultural landmarks and interviews; the second week focuses on the design and development of the chair concept; the third is dedicated to the production of the prototype; and the fourth and final week is dedicated to the communication and photography of the country’s chair and creative process.


mexico in collaboration with studio jose de la o
image © matteo guarnaccia

 

 

the findings of matteo guarnaccia’s ‘cross cultural chairs’ will then be concluded with a book, documentary and final exhibition in the design museum of barcelona.


japan in collaboration with mikiya kobayashi
image © matteo guarnaccia

 


japan in collaboration with mikiya kobayashi
image © matteo guarnaccia

 


japan in collaboration with mikiya kobayashi
image © matteo guarnaccia

 


indonesia in collaboration with studio hiji
image © matteo guarnaccia

 


indonesia in collaboration with studio hiji
image © matteo guarnaccia

 


indonesia in collaboration with studio hiji
image © matteo guarnaccia

 

 

project info:

 

title: cross cultural chairs

designer: matteo guarnaccia

education: IED barcelona

countries: brazil, mexico, japan, indonesia, china, india, russia and nigeria

collaborating designers: brunno jaharastudio jose de la omikiya kobayashi, studio hijibenwu studio, SP+Acrosby studios and studio nm bello

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    490,138 subscribers
    - see sample
    - see sample