IKEA launches ÖVERALLT collection at design indaba 2019
 

IKEA launches ÖVERALLT collection at design indaba 2019

two years ago, IKEA teamed up with a group of designers, architects, and creatives from five african countries to collaborate around modern urban rituals and the importance they play in the home. the result is the limited-edition collection ÖVERALLT, which has been at the place where it all started — the design indaba festival in cape town. described as fun, inclusive, and expressive, the collection ranges from tableware and seating to textiles. the content reflects the diverse backgrounds of the participating creatives, who were paired with IKEA designers to create the collection.

IKEA overallt
rocking chair and footstool designed by bibi seck and mikael axelsson
cushion designed byhend riad, mariam hazem, and hanna dalrot

 

 

at the launch IKEA also announced more information on the collection’s pricing, with kitchenware starting at €4.99 (approx. $5.70 USD) and all furnishing retailing at a maximum of €69 (approx. $78 USD). ÖVERALLT remains on view at design indaba until march 1, 2019, with the majority of the collection’s designers presenting their work at a makers-lab that demonstrates how some of the products can be customized.

IKEA overallt
bag designed byhend riad, mariam hazem, and hanna dalrot

 

 

‘it goes without saying that it’s inspiring to come together from across the globe to create innovative solutions. but that’s not all. this collaboration opens up new avenues for everyone involved, and it creates a new voice for our continent,’ says laduma ngxokolo, a south african fashion designer who, together with IKEA’s mikael axelsson, designed a rug that’s just as much of an art piece. ‘it’s inspired by where I come from, and by the journeys I’ve made. I hope it will bring comfort and pride to people.’

IKEA overallt
basket designed by selly raby kane and iina vuorivirta

 

 

another of the all new ÖVERALLT products is a basket inspired by modern hair braiding rituals, made by senegalese fashion designer and artist selly raby kane in collaboration with IKEA-designer iina vuorivirta. ‘braiding is this shared moment, when your head either ends up on a family member’s lap for hours and hours or you lean back in a chair in a cool salon, listening to the latest dakar and foreign pop while keeping an eye on your hairstyle in the making,’ says selly. ‘braiding techniques are fascinating, and the braiding itself stands for creativity, power, art, sometimes even a coded language.’

IKEA overallt
rug designed by laduma ngxokolo and mikael axelsson

 

 

‘with ÖVERALLT, we want to encourage and trigger people to come together and eat, share stories, be creative and spend time with one another,’ says james futcher, creative leader at IKEA. ‘and, thanks to the merging of creatives and all the good discussions we’ve had along the way, each design has a way of supporting that. ÖVERALLT is like a palette of socializing tools.’ the collection will be available in all IKEA markets in may 2019.

IKEA overallt
bench designed by bethan rayner, naeem biviji, and mikael axelsson

IKEA overallt
cushion covers designed by sindiso khumalo, renee rossouw, and johanna jelenik

IKEA overallt
jug and bowls designed by bethan rayner, naeem biviji, and mikael axelsson

IKEA overallt
blanket designed by sindiso khumalo, renee rossouw, and johanna jelenik

IKEA overallt
easy chairs designed by issa diabaté and kevin gouriou

IKEA overallt
easy chairs designed by issa diabaté and kevin gouriou

IKEA overallt
walls shelves designed by issa diabaté and kevin gouriou

IKEA overallt
pot with lid designed by bethan rayner, naeem biviji, and mikael axelsson

 

 

project info:

 

collection name: ÖVERALLT
designers: issa diabaté (ivory coast), hend riad and mariam hazem (egypt), laduma ngxokolo (south africa), bethan rayner and naeem biviji (kenya), sindiso khumalo (south africa), renee rossouw (south africa), bibi seck (senegal), selly raby kane (senegal)
IKEA inhouse: kevin gouriou (france), iina vuorivirta (finland), hanna dalrot (sweden), johanna jelenik (sweden), mikael axelsson (sweden)
creative leader: james futcher

 

design-indaba-logo

 

design indaba
is a multifaceted platform committed to a better world through creativity. the south-african online publication hosts an annual festival and social impact do tank in cape town. the design indaba festival has been created by ravi naidoo in 1995, with focus on african and global creativity, through the lens of the work and ideas of leading thinkers and doers, opinion formers, trendsetters and industry experts.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    477,138 subscribers
    - see sample
    - see sample
    privacy policy