impulsive furnishing unit wins FRAME moooi award 2013
impulsive furnishing unit wins FRAME moooi award 2013
apr 11, 2013

impulsive furnishing unit wins FRAME moooi award 2013

‘impulsive furnishing unit’ by christian fiebig, itay ohaly and thomas vailly wins the FRAME moooi award 2013image courtesy of the designers




for the second consecutive year, designboom is the official online media partner of the FRAME moooi award, in collaboration with moooi and FRAME magazine.


this year, projects from more than 70 countries were submitted and then anonymously reviewed by juror jana scholze, curator of contemporary furniture and product design at london’s victoria and albert museum. nine finalists were selected, and last night, april 10th, 2013 at the FRAME moooi award party held at via savona, 56 in milan, scholze announced the winner–‘impulsive furnishing unit’ by christian fiebig, itay ohaly and thomas vailly were given the cash grand prize of €25,000.



impulsive furnishing unit wins FRAME moooi award 2013 the ‘impulsive furnishing unit’ surrounded by the adhoc pieces it createsimage courtesy of the designers




the ‘impulsive furnishing unit’ was first conceived for producing furniture for the ‘C-fabriek‘ exhibition at dutch design week 2012, in which the three designers developed a new production unit to create a series of furniture for the space. the result is an entire production system (a whole furniture factory) reduced to the size of a standardized plywood palette which can easily be shipped and produced anywhere.


the adjustment of the CNC machine to the thickness of the material, ensures only that one sheet is cut at a time. as soon the unit is finished slicing through this top layer, it cuts two holes into the handles on one of the length sides of the board. this side of the machine can then be opened and the cut wood can be removed. the apparatus then drops to the next sheet of plywood to continue this process. as one palette of wood is almost finished, it simply needs to be stacked on the next, the ‘impulsive furnishing unit’ continuing to cut sheet by sheet.


the project has been realized with the support of the municipality of eindhoven, stichting ruimte, leeuwerikCNC-discount  and hepcomotion. the CNC machine has been developed by christian fiebig, with the concept and furniture by itay ohaly and thomas vailly.





impulsive furnishing unit wins FRAME moooi award 2013 the ‘impulsive furniture unit’image courtesy of the designers



impulsive furnishing unit wins FRAME moooi award 2013 top (from left to right): thomas vailly, itay ohaly, robert thiemann, co-founder of FRAME magazine, christian fiebig, jana scholze and marcel wandersbottom: marcel wanders unlocks the suitcase of prize money handcuffed to robert theimann’s hands and presents the award to the winnersimages © designboom



the designers explain the concept of the ‘impulsive furnishing unit’
video courtesy of FRAME publishers


the other eight finalists of the 2013 FRAME moooi award were:

bbc north atrium pods – seating by ID:SR / sheppard robsonstudio mk27 hq – table by studio mk27lightweeds/umnh salt lake city – wall display by studio simon heijdens ltdsocial 01 – furniture set by i29 interior architectssocialization spaces – table by menendez y gamonal arquitectos slpspaceship heart – madrid – installation/stool by collective paper aestheticstumble seed – stool by carmela bogmanzementa – lamp by pakamoko (patrick kaczmarek / moritz koehn)


see designboom’s coverage of the shortlisted projects here.



  • Like Matt, i was pretty excited with the idea of the “impulsive furnishing unit “.

    But after the viewing either the pictures, the text and the video as well as reading your comments,
    i wonder a couple of things:

    1. It seems to me a little bit unhygienic in doing it in a restaurant or elsewhere (than a proper space because it recquires working conditions, namely an adjacent place);
    2. The noise produced by the CNC cutting plywood would (also) recquire proper conditions;
    3. The waste of the plywood needs to be stored somewhere…;
    4. The simple fact it doesn’t have a sheet of metal (or any other material) capable of sustaining the plywood sheets (instead of the wooden bricks displayed) as well as from damaging the floor, looks pretty amateurish;
    5. Unfortunately, it’s not displayed a single image or video within the machine working… And by doing it, it means one of these two things: Safeguarding the technology from industrial “espionnage” or admitting the gaps of it.

    Nevertheless, it seems to me a good idea… but it surely needs improvements!

    Cláudio Alexandre Dória
  • *I agree with Matt rather…

  • “Guys! I have an ingenious idea, lets build a cnc machine, but instead of loading the sheet into the machine like everyone else, lets pick up the machine and put it on top of the sheet!” Seriously?!

    Initially i was excited about this concept, but once you consider in more detail it really is stupid and I totally agree with Dave, it would be noisy and messy and totally trash the work-space – you think you can make furniture in an occupied restaurant whilst they are waiting to be seated?! I think i would go elsewhere, somewhere that already has seats.

    It seems totally impractical, for example; what happens as the machine eats through the first half of the sheets, wouldn’t it hit the floor?!

    I would love to see it in operation, especially how they remove the waste sheet from around the edges and how accurately it cuts through each sheet without damaging the sheet below.

  • This is a great example of what is wrong with the design industry. It is a silly, unrealistic concept. If you have been near a running CNC cutting plywood, you know just from noise and dust it would be impossible to have in a restaurant. Whoever selected this to be a winner should do something else. Let’s see it running and see how it magically goes through a pile of plywood by itself.

  • No video of the machine working? 🙁


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