inauguration of new king of the netherlands sparks exciting design campaign
 
inauguration of new king of the netherlands sparks exciting design campaign
may 05, 2013

inauguration of new king of the netherlands sparks exciting design campaign

the monogrammed design emblazoned across amsterdam central stationall images courtesy of koeweiden postma 

 

the first king of the netherlands in 122 years was inaugurated this week, and a local firm koeweiden postma provided a new monogram to

usher in an exciting new era. the series of symbols was emblazoned across 1,100 flags and banners, 500 bus shelters and billboards,

30 decorated buildings, and 140,000 paper crowns. the design is a graphic reframing of king willem alexander’s initials into a

synthesized and regal monogram that shed a previous iteration containing a crown. aside from meeting the crown-free and textless

design brief, the campaign also employed the use of a patriotic color system, opting for a red, white and blue scheme, punctuated with

the region’s characteristic bright orange, a lasting chromatic symbol of the royal house of orange-nassau. the campaign worked in

conjunction with queen’s day and the already extant ‘i amsterdam’ programming. the city was dressed in iterations of the monogram and

cloaked with the festive and regal design– with over 1000 journalists and 50 countries watching, amsterdam had never looked so colorful.  

 

 

inauguration of new king of the netherlands sparks exciting design campaignbus shelter poster

 

inauguration of new king of the netherlands sparks exciting design campaignorange version of the design 

 

inauguration of new king of the netherlands sparks exciting design campaignking willem alexander and queen máxima

 

inauguration of new king of the netherlands sparks exciting design campaignthis view of  dam square shows orange-hatted onlookers with the designed banners overhead

 

 

inauguration of new king of the netherlands sparks exciting design campaignother views of dam square 

 

 

inauguration of new king of the netherlands sparks exciting design campaignthe red white and blue banners of dam square 

 

 

inauguration of new king of the netherlands sparks exciting design campaignflags over central station and damrak

 

 

inauguration of new king of the netherlands sparks exciting design campaignthe design campiagn even included canvas facades 

 

 

inauguration of new king of the netherlands sparks exciting design campaignview of  the other side of the IJ-river

 

 

inauguration of new king of the netherlands sparks exciting design campaignone of the orange posters clads a column 

inauguration of new king of the netherlands sparks exciting design campaignexisting (left) and new monogram

  • Very like the freemasons symbol still waiting on my invite lol

    Peter Laverty
  • So great work. Love it. Also the Victoria’s one from sweden was an amazing work. Looking forward the Spanish one.

    ysl
  • I love the shot of them walking the ORANGE carpet

    dbkii

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