there was a time when design shopping in new york meant navigating the busy streets of manhattan in the hope of finding the perfect piece of furniture. but now, design-lovers, interior decorators, and set stylists need look no further: industry city is here to solve your shopping woes. whether you’re furnishing a client’s apartment, decorating a theatrical set, or outfitting your dream home, design shopping has never been easier than at IC — a destination where the best designer pieces and one-of-a-kind finds can be discovered in one place.
the waterfront industrial complex in south brooklyn is booming with creative businesses and the biggest names in design retail, with the recently-opened RH joining other prestigious brands like design within reach, flavor paper, abc carpet & home, and mitchell gold + bob williams.
designboom takes an in-depth look at the diverse variety of design retailers you can find at industry city, and speaks to those in the know to find out what’s in store for the area.
the design within reach outlet is spread across thousands of square feet of display space on two floors
mega-brand design within reach offers one of the world’s largest selections of authentic modern furniture, lighting and accessories from designers — both past and present. the company recognized the potential for massive growth in industry city early on, and became its first ground-floor designer furniture store in 2015, paving the way for other retailers to make it their home as well.
the venue was the first ground-floor designer furniture store at IC, and opened in 2015
‘the vision for IC was the perfect setting for us to plant ourselves in and contribute to its appeal,’ kristy sharpe, studio proprietor of design within reach brooklyn tells us. ‘industry city is full of people creating and making things in all different medias, which brings a very diverse design crowd. IC also offers many other reasons for our regular clients to spend the day here on the weekends. there are great events for the whole family and places to relax before or after shopping the DWR outlet. it’s becoming a favorite weekend destination for our clients!’
the company offers of the world’s largest selections of authentic design pieces
spread across thousands of square feet of display space on two floors, the design within reach outlet offers an ever-changing assortment of treasures that are different upon every visit. expect to unearth an authentic yet accessible array of high-end objects for living, dining, sleeping, storing, and working, by the likes of ettore sottsass, david chipperfield, marc newson, jaime hayon, gaetano pesce and many more. ‘we’re a great resource for finding a quick piece to put the final touch on a project, or discovering a fantastic item for a client with great taste but on a tight budget. designers like that they can touch and feel the exact piece that will be delivered to their client’s home or set.’
flavor paper is located in an expansive ground-floor space in industry city’s building 5
just a year later, cult-favorite wallpaper company flavor paper moved into an expansive ground-floor space in industry city’s building 5. with hundreds of designs, an endless list of material options, and even the choice of scratch n’ sniff prints, the company is widely celebrated for its production of made-to-order, customizable, and hand-silk screened collections. ‘IC visitors are seeking the most innovative and high quality products, which, it turns out are the same people who love flavor paper,‘ kalin siegwald, manager of creative for flavor paper remarks.
while flavor paper’s industry city space is largely used for digital production, its high ceilings and large walls allows them to install some of their most impressive murals. ‘walking by the glass doors to the space, you can see massive pieces that provide a chance for designers to imagine how our work would look in a space they may be designing.’
the company is known for its production of made-to-order collections
flavor paper’s prints are innovative, imaginative, and can be adapted to any interior environment. patterns include a contemporary translation of architecture based on photos from rome and new york by david nosanchuk; a dreamy ‘modernized marbled’ motif available in seven sumptuous shades; and a punchy palette created exclusively by, and in celebration of, women. flavor paper even devised a conductive wallpaper using interactive inks that make a wall come alive with sound, light and motion.
UM project’s conductive wallpaper for flavor paper hardwires your home from the outside in
among print planning and customization consultations, visitors to the facility at IC have the unique opportunity to shop flavor paper wallpapers. ‘while nearly all of our work is printed on demand, we do have one line that is in stock and you can find it at our IC facility,’ siegwald continues. ‘EZ papes is a quick answer to getting some great wallpaper and being able to install and uninstall it without calling a professional. this line is perfect for a designer or set designer or even an event planner because it delivers a lot of punch without all of the planning.’
high ceilings and large walls allows flavor paper to install some of their most impressive murals
just as the design retail scene at industry city began to significantly take shape, new york’s iconic landmark store, abc carpet & home, established a 25,000-square-foot waterfront location, bringing the renowned curation and eclectic style that embodies the ‘abc eye’ to IC. the home-furnishing heavyweight — a mecca for creative enthusiasts and professionals alike — has long been deeply rooted in the NYC community, priding itself on a strong commitment to local makers. its arrival at industry city came as a natural progression. ‘being a part of the industry city community creates a platform for creative exchange, it is one we are proud to be a part of,‘ said colleen newell, EVP at abc carpet & home.
the renowned curation and eclectic style that embodies the ‘abc eye’ is now at IC
strengthening this commitment, abc carpet & home opened up a call for new furniture and home décor designers as part of wanteddesign during NYCxDESIGN earlier this year. ‘hosting our second annual call in industry city was incredible — the wide ranging talent was inspiring. we are thrilled to be featuring makers discovered at open call both in IC and our manhattan store in our holiday book this year.’
don’t miss sofas, seating, dining, textiles, tabletops, lighting and rugs at abc carpet & home in brooklyn
at abc carpet & home’s brooklyn location, visitors can find a wide-ranging curation of one-of-a-kind finds, as well as a huge selection of essential pieces to transform a space. with an eye towards the environment, the IC location offers sofas, seating, dining, towers of handmade textiles, tabletops, lighting and a not-to-miss rug assortment. ‘designers can discover this wide range knowing that they are also choosing pieces that are both good for the client and the environment,’ newell continues. ‘an important element to abc’s mission is to evolve manufacturing in all corners of the world both local and global; offering our customers pieces made with FSC certified wood, organic textiles, natural dyes, and energy conscious lighting.’
find furniture, carpets, antiques, lighting, bedding, and sale pieces at abc carpet & home at IC
last year, the dynamic duo of mitchell gold + bob williams emerged on the IC scene, further contributing to the thriving retail design community. the company prides itself on its extensive experience working with both interior and set designers (you may recognize its furnishings from the sets of ‘the good wife’ and ‘the good fight’, designed alongside set decorator beth kushnick) and its understanding of getting just the right piece — and getting it at a value.
the mitchell gold + bob williams outlet is a great place to get your hands on your favorite pieces at discounted prices
MG+BW instantly connected with industry city’s creative community, and thought of no better place to open an outlet. ‘industry city is such a cool place for design lovers,’ the team at MG+BW tells us. ‘it is becoming a mecca of high-quality, well-crafted goods of all kinds. the buildings themselves are fabulous – high ceilings, huge windows letting in natural light, great industrial details – such an enjoyable place to browse and shop. whether hosting events with our neighbors, like li-lac chocolates and moore brothers wine company, or supporting nonprofits that share our commitment to equality, education and the environment, we want to help grow IC’s already great sense of community.’
the MG+BW brand instantly connected with industry city’s creative community
the mitchell gold + bob williams IC outlet store is a great place to get your hands on your favorite modern home furnishings at discounted prices — with offers up to 70% off. the store presents an extensive collection of comfortable and stylish pieces across a 10,000 square foot light-filled space. ‘it offers a range of furnishings, from US-made, eco-friendly upholstery to tables, storage pieces, lighting, rugs, and accessories. it’s an ever-changing assortment, so it’s good to stop in often and see what you can find — but remember, as we say, ‘chair today, gone tomorrow!’.
find comfortable and stylish pieces across 10,000 square feet at MG+BW
when it comes to design shopping, industry city shows no signs of stopping. this june, IC welcomed another major player to the tableau of top design brands: RH — the recently-rebranded restoration hardware. across 10,000 square feet, the high-end furniture giant’s outlet at IC offers a mix of luxury sofas, tables and chairs, high-performance textiles, lighting, and distinctive accessories — at a discount. it’s the perfect place to unearth design essentials and great deals.
IC welcomed RH in june 2018
you don’t have to go into manhattan to find world-class furniture. industry city is easy to get to by subway, car, or bike and offers food, family fun, art and innovation around every corner. IC is really more than just a shopping trip, it’s an essential destination for design lovers and an experience unto itself.
find luxury sofas, tables and chairs, textiles, lighting, and accessories at the restoration hardware outlet
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