infiniti envisions 'the seeker' - a modern day compass - to launch the Q30 infiniti envisions 'the seeker' - a modern day compass - to launch the Q30
feb 19, 2016

infiniti envisions 'the seeker' - a modern day compass - to launch the Q30

infiniti envisions ‘the seeker’ – a modern day compass – to launch the Q30




equipped with ingenious technologies to ease your journey, the all-new infiniti Q30 empowers its driver to move effortlessly; whether you’re going through dense traffic, squeezing into tight spaces, or making your way on the open road. to support the launch of the compact luxury hatchback, infiniti has envisioned ‘the seeker’ – a modern day version of the traditional compass that is influenced by the Q30’s unique style. expressing the same contemporary design philosophy as the vehicle itself, ‘the seeker’ takes its formal cues from the car’s sculpted exterior, pulling from its trademark sweeping lines and translating them into a distinctive navigator.


video courtesy of infiniti europe




the GPS enabled device can guide you to any destination on earth, and was put in the hands of only a select number of influencers, including instagrammer michael schulz (@berlinstagram),who used ‘the seeker’ to lead himself to the new Q30, hidden in a secret berlin location, and photograph the vehicle in his signature berlinstagram style.

infiniti Q30 the seeker digital compass designboom
‘the seeker’ is outfitted with a GPS that can point you to any location on earth



learn more about the infiniti Q30 and book your test drive here

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