interactive bar stella artois designed by estudio guto requena
interactive bar stella artois designed by estudio guto requena interactive bar stella artois designed by estudio guto requena
jul 07, 2015

interactive bar stella artois designed by estudio guto requena

interactive bar stella artois designed by estudio guto requena
all images courtesy of lufe




estudio guto requena’s interactive ‘bar stella artois’ transcends aesthetics and invites guests into an immersive audiovisual experience that reflects on emotions, networks, narratives, personal and cultural history. conceived by requena and team, in collaboration with rita wu, dimitre lima, luka brajovic, and eduzal, the work transforms a plain interior into a vast observatory of emotions.

interactive bar stella artois estudio guto requena sao paulo brazil designboom
lounge space




the space is largely defined by a mass projection 30 meters wide by 10 meters tall, that graphically displays a live-feed flux of hashtags trending on social media platforms. using computer software, tags representing the six basic human emotions — love, joy, surprise, anger, fear, sadness — are monitored and gathered, and then posted. by doing so, it’s possible to identify the days events using only data including short blurbs and images, but with the addition of a feeling or mood. as the continuous feed carries on, so does a soundtrack of generative music produced by an algorithm that adapts input from the posts.


video courtesy of estudio guto requena




internally, the bar’s design reveals the memory of its location; the remnants of previous expositions and events. walls and floor punctuated with holes and scars, faded and peeling wallpaper, exposed pipes, and unfinished surfaces bear the hard marks of time passing. in keeping with the history of the location, little was done to change and renovate the space — excluding obvious repairs and fixes. the bar is filled with curated furniture, functional objects, and prototypes celebrating brazilian contemporary design and art.

the interior is filled with curated designs and artworks by brazilian purveyors




‘bar stella artois’ is a departure from the quickly disappearing ideals of conventional design. simply, the world doesn’t need another chair. by establishing meaningful and long last relationships between people, their environments, and the objects they hold dear, it’s possible to disrupt the status quo and extend the life of artifacts indefinitely. the planet needs to quit creating, and simply celebrate what’s already here; an idea estudio guto requena hopes to further in this work.

terrace looking over são paulo, brazil

interactive bar stella artois estudio guto requena sao paulo brazil designboom
bar and counter

interior bar

live-feed projection wall

interactive bar stella artois estudio guto requena sao paulo brazil designboom
included works

bar stools are made with raw silk sourced from silkworms in southern brazil

finger print monitor with connected LED stand

interactive bar stella artois estudio guto requena sao paulo brazil designboom



project info:


total area: 320m2
program: bar and lounge
concept and project oversight: estudio guto requena
estudio guto requena team: paula molinari, joana telles, patrícia giufrida, andré romitelli, martina brusius
interactive installation: rita wu, luka brajovic, dimitre lima, eduzal
consulting: cauê waneck
landscaping: camila opípari, rulian nociti
curated designs by: sergio rodrigues, percival lafer, lina bo bardi, jean gillon, zanini de zanine, rodrigo almeida, carol gay, neute chvaicer, hugo sigaud, nada se leva, leo capote, superlimão, lucas neves, paulo alves, fetiche, maurício arruda, mono, rodrigo kurhi, cristian grego, marko brajovic, guto requena
curated artists: felipe morozini, kleber matheus, rodrigo bueno, tec, ruben dario



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: nick brink | designboom 

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