interactive digital books by push pop press
interactive digital books by push pop press interactive digital books by push pop press
apr 29, 2011

interactive digital books by push pop press

designed by push pop press and melcher media, the digital version of al gore’s ‘our choice’ redefines the experience of a book with its truly interactive multimedia content

newly founded push pop press  has just released the first digital book created through its innovative publishing platform, currently in beta with select clients. backed by rodale inc. and featuring additional content by melcher media, the ‘our choice ‘ application is an interactive digital version of al gore’s book ‘our choice: a plan to solve the climate crisis’.

available for the iPad and iPhone, the nineteen-chapter book expands the possibilities of the digital form, combining truly interactive and multimedia content with an intuitive touch interface. lacking any kind of control panel, navigation through the book is controlled exclusively through common touch gestures, scrolling, pinching, and moving onscreen content.

in this TED talk, mike matas of push pop press walks through the features of the digital book

users can pan through a visual table of contents or scroll directly through the book, wherein any image, chart, video, or other multimedia within the pages can be picked up and ‘unfolded’ to be maximized.  aglobe icon docked on each image can be clicked to depict the photograph’s location on an interactive map, and some pictures expand to depict related content or offer audio explanation.

‘our choice’ includes over an hour of documentary footage, which facilitates exploration by allowing that videos continue to be seamlessly played directly within the pages, even when switching between a maximized or page view of the material.

the book is available for iPhone and iPad

most innovatively for the book, the interactive infographics permit users to zoom in, reorder, and otherwise explore relevant data. for example, in a US map depicting the possibilities for wind power or solar or geothermal energy, viewers can slide their finger along particular states or regions to view a popup with detailed data about that area. an animated simulation of wind energy encourages readers to blow into their device’s microphone, generating the ‘wind’ that propels the turbine, which readers can then watch flow into a house as electrical energy.

in general, the digital book makes use of not only audiovisual displays, but also sensory input from the device, including the accelerometer and microphone, to enrich the provided content in a hands-on manner.

‘when iPad launched, we asked ourselves the question: ‘what would happen if we reimagined the book?‘ reflects kimon tsinteris, cofounder of push pop press. president of melcher media charles melcher adds, ‘from the perspective of merging form and content into an interactive, kinetic learning experience, […] the app lets the reader visualize and absorb information in a completely new way.’

infographics and visual simulations offer truly interactive capabilities

embedded images, infographics, and videos can be easily expanded and interacted with

the app is available from the iTunes app store, for a limited time introductory price of 4.99USD. with its publishing platform currently in beta to a small group of private clients, push pop press is already working on the release of additional books in the gore describes and demos the digital book

via huffington post

  • f** ipad

    caronno says:
  • Wow

    Chinbai says:
  • Amazing idea, a new way of learning.
    Would be a powerful tool for teaching.

    Not green propaganda and man-made global warming agendas tho.

    Andreas says:
  • i like another one publisher company, which is one of firsts who brings interactivity in digital publishing. Take a look at this [url=]Joomag[/url]

    Tom Berg says:
  • well why no books? why constantly energy consuming tools are seen as an improvement. in times in which we simply have to reduce, not to the max, but to the min. u r gimmik-designers, developing tools for people to interact with the virtual world, while we forget to deal with the REAL world. which was the right coulored pill for that? the blinkydevice made me allready forget this.

    atpsych says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
477,155 subscribers
- see sample
- see sample
privacy policy