loading video...

iris ceramica combines mixed media to stage emotion in ceramic surface design

iris ceramica expLOREs emotion in ceramic design

 

Iris Ceramica (Iris Ceramica Group) supports a transformative approach to ceramic design, emphasizing the emotional connection between people and their environments through their artistic creations of the advertising campaign ‘Stage the Emotion’. Through a powerful blend of photography, drawing, color and unusual compositions, the Italian brand celebrates creativity, nature, simplicity and romance with its collection of dream-like surfaces and settings.

iris ceramica combines mixed media to stage emotion in ceramic surface design
Iris Ceramica emphasizes the emotional connection between people and their environments through artistic ceramic surfaces

all images courtesy of Iris Ceramica

 

 

striving for new design paths

 

Since 1961, Iris Ceramica has been building its international reputation for Italian-made coverings through its extensive range of over 50 collections and 2500 items. As a dynamic and multi-faceted company, it continually evolves, striving to expand the horizons of design and communication, and fostering connections between various disciplines such as art, music, and fashion.

 

Producing ceramics with high technical and stylistic value is central to Iris Ceramica’s strategy. For the company, innovation becomes not merely an aim but the underlying motor of a new strategy, a unifying principle that brings together the most change-oriented forces both inside and outside firms. New lifestyles demand new proposals. Fresh priorities, such as those of the environment inside and outside homes, offices and public buildings, lead to the updating of the models for use of materials.

iris ceramica combines mixed media to stage emotion in ceramic surface design
‘Stage the Emotion’ contains four chapters that address different sensory themes

 

 

STAGE THE EMOTION creates a dialog between design disciplines 

 

Iris Ceramica’s latest endeavor aims to strengthen emotional connectivity, highlighting the potential of surroundings and surfaces. By combining photography, drawing, color, and unique compositions, ‘Stage the Emotion’ explores

four personalities and their passions

 

In the ‘Vibing with Nature’ theme, the combination of Elementi shades of Avorio and Acquamarina creates an ambiance reminiscent of the sea and sand, resulting in a palette of earthy and delicate tones. By addressing personalities driven to travel and the exploration of nature, Iris Ceramica created eye-catching fittings and illustrations that encapsulate a vivid dialogue with the environment.

iris ceramica combines mixed media to stage emotion in ceramic surface design
‘Vibing with Nature,’ first chapter of ‘Stage the Emotion,’ captures earthy and delicate hues of sea and sand

 

 

The second theme, Viva la Creatividad, showcases an abundance of color, turning every surface into a vibrant canvas. The  Elementi collection, in Bianco, Senape, Ramine, Acquamarina, Cotto, Peonia, and Avorio, plays a central role in this bold mosaic, evoking a sense of power and energy. The bright shades spark creativity, reflecting the joy and ingenuity of those who express themselves freely through color.

iris ceramica combines mixed media to stage emotion in ceramic surface design
Iris Ceramica imagines ‘Viva la Creatividad’ with vibrant colors

 

 

In contrast, Minimal is Kanso’ embraces a return to simplicity, advocating for a ‘less is more’ approach. With subtle color palettes and refined details, it brings a sense of grace and refinement to the ‘Stage of Emotions’. Minimalism frames the contours of the theme in which each element reflects an ode to elegance. The combination of Visone and Cotto shades of the Elementi collection transforms the setting into a refuge for a spiritually enriched soul.

iris ceramica combines mixed media to stage emotion in ceramic surface design
‘Minimal is Kanso’, third chapter of ‘Stage the Emotion,’ reflects the return to simplicity

 

 

The soft colors of the Thékē ceramic project in Moka, Pesca, Sabbia, and Salvia express delicacy for the last theme ‘Romance in Bloom, creating a serene atmosphere. Utilizing camouflage, the ceramic brand produces a visual interplay, evoking a sense of freedom and tranquility akin to a fresh spring breeze. This dynamic mix of stimuli encourages emotional evolution and fosters a deep connection between individuals and their environments, allowing them to immerse themselves in a poetic, dream-like setting. Two additional themes are currently being developed and will be introduced on the Iris Ceramica website and social media platforms later this year.

iris ceramica combines mixed media to stage emotion in ceramic surface design
soft shades of ‘Romance in Bloom’ offer lightness and create a harmonious interplay between surface design and surroundings

iris-cermaica_stage-the-emotion_designboom-fullwidth01

Iris Ceramica explores new frontiers in design, creating a dialogue between disciplines such as art, music, and fashion

iris ceramica combines mixed media to stage emotion in ceramic surface design
by blending photography, drawing, and color, established patterns are deconstructed to unleash new vitality

 

1/5
'Minimal is Kanso'
'Minimal is Kanso'
'Viva la Creatividad'
'Viva la Creatividad'
'Vibing with Nature'
'Vibing with Nature'
'Vibing with Nature'
'Vibing with Nature'
'Viva la Creatividad'
'Viva la Creatividad'

project info: 

 

name: Stage the Emotion

brand: Iris Ceramica | @irisceramicaofficial

KEEP UP WITH OUR DAILY AND WEEKLY NEWSLETTERS
suscribe on designboom
- see sample
- see sample
suscribe on designboom

happening now! on its 35th participation at salone del mobile, pedrali unveiled eleven new collections for indoor and outdoor spaces, including brand new collections and extensions of existing collections! 

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5