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iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system

attract by Iris ceramic group is a concept that sticks

 

Traditional practices of using adhesives, trowels, and grout in ceramics installation have an eco-friendly alternative in Iris Ceramica Group‘s ‘Attract,’ solution, the licensed magnet-based alternative to traditional porcelain slab laying. For exhibition designers and showroom creators dealing with frequently modified interior spaces, these slabs and their magnetic bases can be easily disassembled and reused indefinitely, with no loss in their magnetic bond. The Italian manufacturer’s product line was unveiled within an interactive, contemporary art gallery at Cersaie 2023, the international ceramics trade fair.

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
Attract by Iris Ceramica Group is a sustainable and versatile laying system, allowing ceramic slabs to be reused indefinitely

all images courtesy of Iris Ceramica Group

 

 

Based in Italy, Iris Ceramica Group is known for producing high-end porcelain products for residential, commercial and industrial architecture. With Attract, the company has continued in its mission to align with the goals of the circular economy by developing technologies. The licensed project was developed under its brand, Granitech, which provides those in the construction industry with technical solutions for porcelain slab systems.

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
Granitech, Iris Ceramica Group’s technical department, developed the magnetic laying system

 

 

installing & interacting with magnetic slabs

 

Iris Ceramica Group identified an opportunity to change the dialogue on construction and demolition processes. With Attract’s modular system, magnetized ceramic slabs reach jobsites ready to be laid on continuous horizontal or vertical surfaces. The absence of adhesives or supporting structures means that removal no longer necessitates full-scale demolition, thus safeguarding components within the system for future use. Elements from this collection can be repeatedly reassembled countless times, maintaining their magnetic properties. This is especially advantageous for architects and designers who frequently alter spaces like trade shows, galleries, and events. Even when the elements of Attract eventually reach the end of their life cycles, they can be easily separated and treated individually.

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
ceramic slabs that can be laid on horizontal or vertical surfaces without the use of glues or supporting structures

 

 

At Cersaie 2023, a tradeshow for ceramic materials, Iris Ceramica Group enveloped its debut of Attract in the theme ‘The Art of Being Attractive.’  This spirit was embodied in a video installation and an expansive mural titled ‘Blooming Bonds’ by the international artist Becha. Natural elements, feathers, vignettes of human features, and rich swaths of fabrics make up this expansive 18×3 m collage which tells of the Group’s values. ‘Design Your Slabs’, the innovative decorating solution for the company’s ceramics, invites visitors to modify the artwork with elements in a ‘texture library’ of Attract slab samples.

iris-attract-designboom-fullWidth-01

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
Attract is a licensed system and eco-conscious alternative to traditional slab laying systems

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
‘Blooming Bonds’ by Becha showcased the company’s innovative decorating solution, ‘Design Your Slabs’

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
Attract’s components can be separated and treated individually for re-use, disposal, or recycling

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
visitors of Cersaie 2023 could interact hands-on with the installation technology

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
there are a wide variety of finishes, materials, and colors within the system

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
once installed, removal of the slabs doesn’t require demolition, making space revamps easier

iris ceramica group’s attract transforms ceramic slabs with licensed magnetic installation system
installations require only a magnetic base on a completely flat surface

 

 

project info: 

 

collection: Attract

company: Iris Ceramica Group | @irisceramicagroup

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