iris ceramica group launches its first fragrance at clerkenwell design week

IRIS CERAMICA GROUP EXPANDS INTO THE SPHERE OF SCENT

During Clerkenwell Design Week 2026 in London, Iris Ceramica Group goes beyond its visual signature and tactile sphere to dive into a new dimension, introducing its first fragrance in collaboration with Campomarzio70. To experience the fragrance firsthand, the ceramic brand transforms its showroom into a multi-layered activation, strengthening its role as an immersive hub within the design scene of one of Europe’s most dynamic creative capitals.

the language of matter and innovation experienced through an olfactory dimension | all images courtesy of Iris Ceramica Group

THE INTERPLAY OF PHYSICAL MATERIAL AND SENSORY PERCEPTION

Developed with Campomarzio70, a Rome-based supplier for artistic perfumery, the Iris Ceramica Group Fragrance represents the brand’s extension into scent, translating physical material into sensory perception. The fragrance centers around the iris flower, whose aromas unfold through shifting notes that echo the processes of transformation, layering, and time.

Iris Ceramica Group Fragrance centers around the iris flower, triggering memory and perception

MULTI-LAYERED ACTIVATION DURING CLERKENWELL DESIGN WEEK 2026

During Clerkenwell Design Week 2026, Iris Ceramica Group hosts a series of immersive workshops that invite visitors to experience the fragrance through four olfactory stations, where senses interplay with a curated palette of colors, textures, and tactile elements. This initiative shapes an all-encompassing journey, triggering memory, playing with perception and transforming imagery within a fluid atmosphere enhanced by the visual contributions of Lorenza Liguori.

Meanwhile the Reloaded project, in collaboration with Diesel Living, comes to life transforming the ICG Gallery through a striking pop-up window display. In between tactile and sensorial experiences, Iris Ceramica Group’s multi-layered activation sets an encounter that shows how different senses can inhabit a space.

multi-layered activation that shapes an all-encompassing journey of tactile and sensorial experiences