goroka is an audiovisual creative studio that has opened its headquarters, designed by isern serra and sylvain carlet, in barcelon’s poblenou district. the goal was to create a dynamic space that conceptually approaches the idea of study and diverts from the traditional office without losing practicality and functionality. the working hub of about 350 square meters is located on the ground floor of an old industrial building, revamping it to provide a feeling of warmth and comfort. 



serra and carlet remodeled the ground floor for goroka as a large and white architectural cube where the meeting room, the only closed space in the great hall, separates the work area from the management unit. ‘we liked to convey the feeling of being in a single space without doors or large glass enclosures typical of conventional offices we also wanted the space to be a big open window to the company’s own city, so we brought the tables to the front […] to show the day to day of the projects that are happening,’ explains the duo. 



being a reform of a space already in use, the first decision was to remove all partitions and false ceilings to emphasize the industrial space and paint it white. the existing floor was polished to get a glossy finish and was given a layer of extra matt lacquer for a warmer feeling that still retained authenticity. on the other hand, the furniture was conceived with two contrasting materials: a painted metal framework and fir plywood that mirror the double sided nature of the office cube. from the entrance point, a circular window was created as a metaphor of the eye or the personal vision of the production company, which at the same time offers visitor a general view of the space. the entire plant project was done by ester ribas which gives a color point and privacy to a specific area with respect to the exterior.



project info:


design: isern serra and sylvain carlet
graphic design: folch studio
landscape design: esther ribas
chair design: wilkhahn
building: BIGGRUP



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lea zeitoun | designboom

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