istituto marangoni’s immersive visual design courses empower next-gen creatives

istituto marangoni opens two visual design courses

The way we interact – whether as users, shoppers, visitors, students, creatives or friends – is constantly evolving. New digital experiences are introduced continuously, especially within emerging spaces like the metaverse. In this rapidly and radically changing technological landscape, new media plays a pivotal role in creating these immersive interactions and experiences. Istituto Marangoni’s new Visual Design Master and three-year courses empower the next generation of designers to reimagine brand experiences and spaces to maximize user engagement.

all images courtesy of Istituto Marangoni

Founded in Milan, Italy, in 1935, Istituto Marangoni is a renowned creative institute that has trained generations of the world’s best students in the fields of fashion and design. The school has identified three core trends that lead to successful designs in today’s industries: mind-blowing creative opportunities presented by immersive technologies like Internet of Things (IoT), eXtended Reality (XR), and Artificial Intelligence (AI); the need to enhance human perception; and the interconnectedness between physical environments and digital worlds. Visual Design serves as the catalyst for these trends.

Proficiency in immersive design skills and 3D animation is imperative for modern-day creatives. That is why Istituto Marangoni offers both the Master in Digital Design for Immersive Experiences and the Visual Design course. The latter is a three-year program with a strong focus on 3D projects. The acquired skills are applicable across various industries, ranging from fashion to entertainment, as well as retail and cultural events such as museums and exhibitions.

Master in Digital Design for Immersive Experiences

Scheduled from September 25, 2023 to December 20, 2024, the Master in Digital Design for Immersive Experiences aims to bridge the gap between the physical and digital worlds. Two industry experts – Chiara Luzzana, a sound artist, and Francesco Bernabei, CEO & creative founder of MONOGRID – have enriched their professional experiences to guide students in leveraging the power of immersive installations.

The Master course draws inspiration from scenography and artistic installations. As a results, students learn how to set an environment. From multimedia and graphics to both augmented and virtual reality, interactive technologies and tools are explored and refined to curate memorable, multisensory experiences. Students are tasked with creating these immersive installations by identifying strategic goals, conceiving a narrative that evokes emotion, and motivating people to diver deeper into the experience.

Graduates from Istituto Marangoni’s Visual Design courses have successfully pursued careers in leading studios, fashion houses, and more. These companies include Lissoni, Dolce&Gabbana, Cappellini, Giorgio Armani, Santoni, Fendi, Versace, and Fendi Casa, among others.

course info:

institute: Istituto Marangoni

courses: Master in Digital Design for Immersive Experiences and Visual Design