explore galeries lafayette's 'jacquemus obsessions' pop-up in paris

explore galeries lafayette's 'jacquemus obsessions' pop-up in paris

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jacquemus takes over galeries lafayette

 

During Paris Fashion Week FW23, Simon Porte Jacquemus and his Jacquemus label are giving fans the opportunity to experience the unique vision and youthful creativity of the designer with an immersive pop-up at Galeries Lafayette in Paris. The project, dubbed ‘Jacquemus Obsessions,’ features oversized objects and interactive installations including a photo booth, flower shop, café, toaster, and the designer’s instantly recognizable Bambino bag. Visitors can discover the distinctive aesthetic of the brand and explore a taste of the Jacquemus signature style within an over-the-top new retail world.

jacquemus galeries lafayette
a giant Bambino handbag welcomes visitors inside
images courtesy Jacquemus | portrait of Simon by Yoann & Marco

 

 

larger-than-life ‘obsessions’

 

Upon arrival at the Galeries Lafayette pop-up, visitors are immediately met with the impressive sight of a larger-than-life Jacquemus Bambino handbag. This sculptural work hosts a colorful range of the designer‘s most popular items, such as the Bisou shoulder bag and Chiquito micro bags. A repurposed washing machine hosts an interactive photo booth, inviting visitors to secure a snapshot memory of the event.

 

Jacquemus has transformed many of Galeries Lafayette‘s window displays, with each referencing the brand’s past fashion shows, from ‘Le Coup de soleil,’ ‘L’Amour,’ ‘Le Papier’ and ‘Le Raphia.’ Visitors are also invited to explore the 24-hour handbag vending machine or enjoy a hot beverage at the cafe. ‘Jacquemus Obsessions’ will be up until April 2nd, 2023.

jacquemus galeries lafayette
on display are a colorful spectrum of the designer’s most iconic bags

 

 

As soon as we began working on the project, my aim was to recreate the Jacquemus world and all my visual obsessions through Galeries Lafayette’s iconic display windows,’ says the designer.I love the idea that any customer who comes to Galeries Lafayette can enjoy an immersive experience and discover the story of Jacquemus and everything it has to offer.’

jacquemus galeries lafayette
sculpted into a work of art, a giant motorized toaster is displayed at the Lafayette entrance explore galeries lafayette's 'jacquemus obsessions' pop-up in paris
a giant washing machine doubles as a unique photo booth explore galeries lafayette's 'jacquemus obsessions' pop-up in parisvisitors are invited to immortalize their experience inside the photo booth-turned-washing machine

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a window display photobooth turns out non-stop snapshots

explore galeries lafayette's 'jacquemus obsessions' pop-up in paris
following the laundromat-inspired pop-up, a window display showcases washing machines filled with handbags

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mannequins are sheltered beneath parasols

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