jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch
the tri-purpose purse, pocket and pouch allows consumers to carry the meal with handles, fold sides to eat easily while seated (in a car, for example), or stand upright at a table.
jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch
all images courtesy of jessica stoll
industrial designer jessica stoll has reimagined the messy mcdonald’s meal experience by dreaming up a clever packaging system and solution — fit for children and adults alike.
the tri-purpose purse, pocket and pouch allows consumers to carry the meal with handles, fold its sides to eat easily while seated (in a car, for example), or stand upright at a table. the redesign brings together both the burger and fries into one form created with a single die cut, where the two edible counterparts fit snugly into equivalently-sized compartments of a two-sided carrier. by seamlessly transitioning from a square to wedge shape, the package solves both portability problems and haphazard car eating. an updated graphic system for the box and burger sleeve is printed on a natural, recycled material that mimics the cardboard mcdonald’s currently uses.
the package stands upright on a table
a handle optimizes the package for portability
a burger sleeve and fit snugly into the two-sized box
a burger can be enjoyed from one end of the box
the wedge-shaped design fits between the legs while eating in the car
early sketches indicate the design process
an animation illustrates the three variations of use
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