jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch
all images courtesy of jessica stoll
industrial designer jessica stoll has reimagined the messy mcdonald’s meal experience by dreaming up a clever packaging system and solution — fit for children and adults alike.
the tri-purpose purse, pocket and pouch allows consumers to carry the meal with handles, fold its sides to eat easily while seated (in a car, for example), or stand upright at a table. the redesign brings together both the burger and fries into one form created with a single die cut, where the two edible counterparts fit snugly into equivalently-sized compartments of a two-sided carrier. by seamlessly transitioning from a square to wedge shape, the package solves both portability problems and haphazard car eating. an updated graphic system for the box and burger sleeve is printed on a natural, recycled material that mimics the cardboard mcdonald’s currently uses.
the package stands upright on a table
a handle optimizes the package for portability
a burger sleeve and fit snugly into the two-sized box
a burger can be enjoyed from one end of the box
the wedge-shaped design fits between the legs while eating in the car
early sketches indicate the design process
an animation illustrates the three variations of use
DISCARDED PACKAGING PLAY (14)
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Mar 11, 2020PACKAGING DESIGN (76)
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Apr 07, 2021PRODUCT LIBRARY
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Lovin it
But I like it!
Why on earth would there be a need to design something like this? It’s not enough that this toxic food is causing worldwide obesity, we need to make it easier for people to eat it, on the go?
Who eats McDonald’s nowadays?