jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch
aug 11, 2015

jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch

jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch
all images courtesy of jessica stoll

 

 

 

industrial designer jessica stoll has reimagined the messy mcdonald’s meal experience by dreaming up a clever packaging system and solution — fit for children and adults alike.

 

the tri-purpose purse, pocket and pouch allows consumers to carry the meal with handles, fold its sides to eat easily while seated (in a car, for example), or stand upright at a table. the redesign brings together both the burger and fries into one form created with a single die cut, where the two edible counterparts fit snugly into equivalently-sized compartments of a two-sided carrier. by seamlessly transitioning from a square to wedge shape, the package solves both portability problems and haphazard car eating. an updated graphic system for the box and burger sleeve is printed on a natural, recycled material that mimics the cardboard mcdonald’s currently uses.

jessica stoll big mac portable packaging redesign
the package stands upright on a table

jessica stoll big mac portable packaging redesign
a handle optimizes the package for portability

jessica stoll big mac portable packaging redesign
a burger sleeve and fit snugly into the two-sized box

jessica stoll big mac portable packaging redesign
a burger can be enjoyed from one end of the box

jessica stoll big mac portable packaging redesign
the wedge-shaped design fits between the legs while eating in the car

jessica stoll big mac portable packaging redesign
early sketches indicate the design process

-1
an animation illustrates the three variations of use

  • Who eats McDonald’s nowadays?

    pluck says:
  • Why on earth would there be a need to design something like this? It’s not enough that this toxic food is causing worldwide obesity, we need to make it easier for people to eat it, on the go?

    Peter says:
  • But I like it!

    Winnie says:
  • Lovin it

    simon lumb says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news