konstantin grcic designs ‘all round’ eyewear for JINS

eyewear brand JINS recently announced the launch of the design project — an ongoing series of collaborations with world-renowned creatives. the first of the partnerships debuted frames by jasper morrison, who designed a range of ‘ultimate basic’ spectacles for the brand. now, JINS eyewear US launches its second line of designer-made frames, this time with konstantin grcic. ‘the invitation from JINS offered an interesting excursion into a new field of work,’ grcic said. ‘even though I am wearing glasses myself, I never really thought about designing them. it was a beautiful challenge working on a product which is both function and fashion. the most extreme aspect of designing glasses is that people of very different physiognomy are wearing them on their face. glasses become part of their identity, of who they are.’

grcic’s collection centers around the idea of ‘all-round’

although grcic has worn glasses since he was a teenager, the collaboration with JINS has been his first foray into eyewear design. throughout his design career, grcic has developed an emphasis on the elimination of all unnecessary elements, creating high-quality products that are simple yet essential. for a designer working with this philosophy, the task of creating eyeglasses that would fit the unique faces of each and every person was challenging. 

‘INLAY’ in dark ink 

while researching and deepening his understanding of glasses, grcic turned his attention to round-shaped frames, which have been chosen by famous figures and creative protagonists throughout history. grcic focused solely on circular forms — anonymous and basic, but at the same time making a strong statement. he further instilled the spectacles with contemporary interpretations that build on the classic form.

‘INLAY’ in aqua 

grcic’s collection centers around the idea of ‘all-round’. grcic created a diverse collection of styles that expresses the individuality of its wearer. after deciding to focus on a round-shape — a silhouette with an iconic and symbolic quality — the designer prepared a 1:1 scale image of human eyes. this became a template to sketch on top of, and experiment with as many ideas as possible. the result of his studies is eight different designs, each established through a novel approach and named to reflect their concept.

‘PRETZEL’ in crystal 

‘PRETZEL’ in fruit punch 

‘CARTOON’ in red sea star 

‘CARTOON’ in ember flame

‘BRACE’ in crepe 

‘BRACE’ in dark cloud

‘BIKE’ in cool blue 

‘BIKE’ in fossil 

‘SAFARI’ in dark ink

‘SAFARI’ in all white

‘LINK’ in platinum silver

‘LINK’ in mint blue 

‘NEEDLE’ in clean white

‘NEEDLE’ in glitter gold

while researching and deepening his understanding of glasses, grcic turned his attention to round-shaped frames

circular frames have been chosen by famous figures and creative protagonists throughout history

grcic instilled the spectacles with contemporary interpretations that build on the classic form

the designer prepared a 1:1 scale image of human eyes, which became a template to sketch on top of