‘it’s a point of view’

recent british graphic design graduates joseph egan and hunter thomson from the chelsea school of art and design created an anamorphic type installation as part of their final project. initially interested in exploring the relationship between architecture and graphic design, these large scale typographic structures only become legible when viewed from a specific point of view. while some of the letters overlap over various surfaces, others required very little skewing to perfectly align with the other letter forms.

joseph egan + hunter thomson: anamorphic typography ‘it’s a point of view’

joseph egan + hunter thomson: anamorphic typography ‘it’s a point of view’

joseph egan + hunter thomson: anamorphic typography ‘it’s a point of view’

joseph egan + hunter thomson: anamorphic typography ‘it’s more than just print’

the phrase ‘it’s more than just print’ was specifically chosen in an attempt to challenge conventional thinking of graphic design as a largely 2d oriented art form.

joseph egan + hunter thomson: anamorphic typography ‘it’s more than just print’

joseph egan + hunter thomson: anamorphic typography ‘it’s more than just print’

joseph egan + hunter thomson: anamorphic typography ‘it’s more than just print’

joseph egan + hunter thomson: anamorphic typography ‘it’s more than just print’

joseph egan + hunter thomson: anamorphic typography ‘it’s more than just print’

joseph egan + hunter thomson: anamorphic typography aerial view of installation

by moving away from the installation, the characters align to showcase the final phrase

joseph egan + hunter thomson: anamorphic typography ‘don’t hold back’

joseph egan + hunter thomson: anamorphic typography ‘don’t hold back’

via ffffound