julie helles eriksen's woven QR code garment merges physical with digital

julie helles eriksen's woven QR code garment merges physical with digital

julie helles eriksen brings together our physical and digital lives in a garment whose woven QR codes unveil the different personalities of the wearer. the jacket utilizes the camera phone to unlock different versions of oneself – the work, friend, family and dream personas – by linking to the person’s social media accounts and other online identities.

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all photos courtesy of julie helles eriksen



‘we communicate with others through what we wear, what we post on social media, and what we choose to hide,’ julie helles eriksen notes, ‘online, we keep certain pictures and accounts private so that not everyone can see every facet of our lives with just a scroll or a click.’ hoping to reveal a ‘more real truth’ of the wearer, the garment gradually unfolds to reveal new QR codes that allow for different information to be accessed, and a more complex identity of the person to appear. on the inside, the jacket includes a mix of private and public pictures, that are abstractly representing ‘the interwoven personalities typical of the 21st century.’


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: sofia lekka angelopoulou | designboom

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