just haasnoot studio puts the best things in the right places
director thalia de jong, in collaboration with michael kluver created a tragic-comedy commercial about designer furnishings facing the biggest question of their lives, 'where do I belong?'
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just haasnoot studio puts the best things in the right places
all images courtesy of michael kluver
‘it’s not only the glitter and glamour you seen in the magazines; research has shown that an increasing group of tables and chairs suffer from identity crises, and don’t even get me started on the lamps.’ says mr. haasnoot, the fictional lead of interior studio and atelier just haasnoot. to accompany the creation of the studio, designers thalia de jong and michael kluver created a tragic-comedy promotional about pieces of designer furniture that just haven’t found their place in the world. shot moc-umentary style, mr. haasnoot guides the poor furnishings through the hardest question in their lives, ‘where do I belong?’ the commercial, like the studio, isn’t afraid to go against the grain, after all, they’re just trying to help.

modernist anonymous
video courtesy of Just Haasnoot

there, there mister chair

just can’t seem to fit in

finally, the right place
designboom has received this project through its ‘DIY submissions’ feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here.
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