loading video...

JW anderson molds hardened plasticine clay into wearable hoodies and shorts for SS24 show

JW Anderson SS24 with plasticine clay hoodies and shorts

 

JW Anderson turns to plasticine, the dubbed UK counterpart of the US’ Play-Doh, and molds it into hardened and wearable hoodies and shorts for his SS24 collection. In an Instagram post, JW Anderson describes the method as classic draping that has been replaced by the act of manual molding. The usually saggy-looking hoodies and shorts have become boxy and rigid, as if the wearer becomes a Roblox character in real life. Contrasting dye colors the ensemble, ranging from vivid orange and cement gray to jeans blue and vanilla white.

 

JW Anderson’s SS24 puts a spin on pragmatism by shrinking, curving, tilting, expanding, and molding the collection’s hoodies, blazers, trousers, shorts, and jackets, to name a few. The appearance of the hoodies and shorts made of hardened and molded plasticine follows the theme’s brief. Plasticine is a non-drying and non-hardening clay, so for JW Anderson to transform the soft and pliable material into stiff and often-exacting streetwear surely toys with the idea of pragmatism.

jw anderson ss24 plasticine clay hoodie shorts
images by JW Anderson

 

 

Streetwear designed with petroleum-based wax

 

Jonathan Anderson, the creative director of JW Anderson, zeroes in on reduction. In a Vogue report, he says that observing people on the street and the kind of outfits and styles young people wear induced the idea of cutting back for him. As the hoodies and shorts made of hardened and molded plasticine clay rush off the runway during his SS24 show in London’s Roundhouse, their styles may stand out from the rest of his collection, drawn from the way streetwear evokes familiarity with a fresh take.

 

More about the material used, plasticine may be ideal for more crafty and artistic projects, including sculptures and even stop-motion animation. Since it can be easily molded by hand, iterations to the user’s liking are easily made. Plasticine requires no baking or firing in a kiln to set, which makes it different from traditional clay. It is also made with petroleum-based wax, calcium carbonate, and pigments compared to clay’s minerals, silt, sand, and other organic materials. While it is malleable, plasticine may be better used for projects that are temporary and reusable.

jw anderson ss24 plasticine clay hoodie shorts
the molded and hardened hoodies and shorts made of plasticine clay come out in vivid colors

jw anderson ss24 plasticine clay hoodie shorts
close-up of plasticine clay hoodies and shorts during JW Anderson SS24 show

jw-anderson-ss24-molded-clay-plasticine-hoodie-shorts-designboom-ban2

plasticine clay hoodies and shorts during JW Anderson SS24 show

jw anderson ss24 plasticine clay hoodie shorts
in an Instagram post, JW Anderson describes the method as classic draping replaced by the act of manual molding

jw anderson ss24 plasticine clay hoodie shorts
the plasticine clay hoodies and shorts appear in contrasting colors

jw-anderson-ss24-molded-clay-plasticine-hoodie-shorts-designboom-ban

plasticine clay hoodies and shorts during JW Anderson SS24 show

 

1/2
1
 
1
 

project info:

 

name: SS24

brand: JW Anderson

creative director: Jonathan Anderson

KEEP UP WITH OUR DAILY AND WEEKLY NEWSLETTERS
suscribe on designboom
- see sample
- see sample
suscribe on designboom

happening now! on its 35th participation at salone del mobile, pedrali unveiled eleven new collections for indoor and outdoor spaces, including brand new collections and extensions of existing collections! 

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5