karim rashid: fun factory berlin
karim rashid: fun factory berlin karim rashid: fun factory berlin
oct 19, 2010

karim rashid: fun factory berlin

display on the upper floor of fun factory all images © karim rashid



‘fun factory’s’ flagship retail store, berlin, is a 200 sqm, two-floor sex toy boutique retail space whose interior has been designed by karim rashid.



upper floor retail and café/lounge space



karim rashid’s concept for the store:


‘we are an organic machine of emotion and needs. sexual pleasure is one of the greatest proponents of our existence. it blurs needs and desires. once marginal and taboo like design, finally sex has become a public subject. the ubiquity of these subjects both have similarities such as performance, desire, form, seduction, beauty, and experience.


fun factory’s sexy toy forms are sculptural, sensual, organic, smart and tasteful. the fun factory store came from these objects and the idea of creating landscapes for toys, for play, and a multitude of sexual behaviors, and a blurring of these needs and desires. the space is a dynamic organism, fluid, technorganic, calming yet daring, sensual yet approachable, erotic yet inviting.


design is now shaping every aspect of living so the final frontier is to shape a better sex life.’ – globalove and globalust, karim





the upper level is the retail space and café/lounge covered in a patterned laminate flooring designed by karim rashid for parador, germany. rugs from rashid’s ‘touch me’ collection for stepevi, turkey along with his kouch sofa, ouch lounge chairs, kant stools, vad tables and zontik umbrella designed for casamania, furnish the space. oh chairs and sway trash cans designed for umbra are also part of the design.



oh chairs, kouch sofa, vad tables etc… furnish the space



library area



stairways down to the main floor



rubber flooring by dalsouple, UK lines the stairs.



ground floor



the main space – ground floor and back room retail – is also covered in a patterned laminate flooring karim rashid designed for parador. he has also created custom retail units, produced by slide, italy to display the various erotic toys and items fun factory has to offer. continuing the pattern on the floor, art borders wallpaper developed for marburg, germany and custom wallpaper cover the walls.





custom retail display units designed by karim rashid and produced by slide, italy showcase fun factory’s various erotic products



back room retail area where lingerie and intimate clothing are displayed, on the floor is karim rashid’s custom carpet design for maltzahn, germany







washroom interior



project info:


designer: karim rashid project architects: camila tariki, cece stelljes, julie hyunju lee and evan mccollough  from karim rashid inc. graphics: höwel werbung – gd, bremen local architect: bernd rosin for ypsilonbau gmbh, berlin security + sales system consultant: ziehm sicherheitstechnik, berlin general contractor: ypsilonbau gmbh millwork: kathrein tischlerei gmbh, berlin printed films: böttiger-media, berlin

  • Cool Toilet Paper!

    Ted says:
  • …very nice tits and fantastic interiors but the stairs let the place down….

    willie says:
  • nice~~~

    qwk says:
  • Yeah the toilet paper is cool but really not into leaving soiled dildos aroudn in the cubilce. Yuck!

    dextersdragon says:
  • I dont’ get the soccer paper motiv

    A says:
  • why is it suddenly cool for designers to do sex toys?

    roger says:
  • This is exactly the kind of discontinuity that the sex toy biz needs. Tired cliche tends to dictate so much of what usually gets done. Even if you’re not a Rashid fan (I am a fan), you have to admit that this is a fresh new (and welcome) approach.

    C’mon – say it!

    @miuzu says:
  • I’ve been there this summer and I must admit, it was the first sex-shop I’ve ever visited. They thought about that really well, by making places witch are not directly visible from the street and by making it not dark and dirty, but friendly and clean. I think the designer did a really good job making it approachable for the not so experienced, but interested customer. That’s what this business needs!

    T says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
492,115 subscribers
- see sample
- see sample