karim rashid presents ‘pinker’ brand

karim rashid portrait © designboom happier, funkier, sexier – pinker. new york based designer karim rashid introduced his new brand ‘pinker’ at the singapore furniture fair (IFFS) in march 09. the singaporean furniture company office planer collaborated with karim to bring it successfully on the market. for karim rashid, to ‘become pinker’ means, to forget about the past and to clean yourself of any trace of nostalgia. here and now is all you are and have. he applies his ‘pinkosophy’ to home and office products in a digipop, digital, seamless world.

in this pinker landscape, boundaries between working and living environments are blurring. ‘the happy office’ seems to be as comfortable and cosy as the home, where working becomes a pleasure, (and the staff might become more productive too).

http://www.pink-pinker.com

image © designboom

‘K uber’ stool (available in fibreglass and foam)image © designboom

‘BO K’ soho desk (fiberglass, available in white, green pink) image © designboom

‘BO K’ soho deskimage © designboom

‘K loud’ ceramic stool (also available in gold and platinum) image © designboom

at the center of this presentation is a mini karim image © designboom

‘K icon’ shrunk design guru – natural color! image © designboom

‘itaca’ desking system image © designboom

image © designboom

‘K omfy’ upholstered sofa with matching cushions image © designboom

pinker booth at the singapore furniture fair image © designboom

image © designboom

‘shaping the globalandskape’ conference speaker was  karim rashid image © designboom

press bags image © designboom

karim rashid image © designboom image © designboom