karl lagerfeld x ilovedust: clothing and murals
karl lagerfeld x ilovedust: clothing and murals karl lagerfeld x ilovedust: clothing and murals
jun 28, 2012

karl lagerfeld x ilovedust: clothing and murals


ilovedust collaborated with karl lagerfeld on designs for his new collection as well as in-store graphics and an impressive outdoor monochromatic mural. the concepts feature striking black and white graphics — paying homage to lagerfeld’s own personal palette — matched with some of the style icon’s most famous quotes.


alice isaac from ilovedust told designboom more about the project:


‘ilovedust were asked to work on a collaboration with karl lagerfeld a few months ago and have produced 3 different collections for him in different stores across the world: NYC, florence and soon to be london


the brief for the t-shirts was to be true to karl, taking influence from his iconic style and them embellishing them with some of karl’s legendary quotes – the man certainly knows how to cause a reaction and we wanted to do the same with our graphics…love him or hate him you can’t really ignore him!’ says isaac


‘the main challenge on this collaboration was probably the live painting aspect at the exclusive luisaviaroma store in florence (italy) we pretty much attacked every single wall of the karl lagerfeld pop up store.


we created huge black and white illustrations mixed with karl infamous quotes. a heavy session of 3 days and 3 nights hand drawing and painting the designs paired with painting live for the karl’s party guests certainly made for a fast and fun project for us, and something we totally cherished doing.’

t-shirt designs by ilovedust for karl lagerfeld…


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