kartell by LAUFEN dives into the blue for summer
the installation transforms kartell by LAUFEN's monobrand store in milan into a serene, seaside escape, inviting passersby to explore their world through the portholes of a ship, adding another element of discovery.
dive into the blue with kartell by LAUFEN
kartell by LAUFEN presents a special installation designed by close collaborators ludovica and roberto palomba, at the site of their first ever flagship store dedicated to the brand, which opened in milan in april 2015 (see designboom’s article on its unveil here). ‘into the blue’ transforms kartell by LAUFEN into a serene, seaside escape, with the its signature bathroom furniture pieces embodied in cool tones. a special graphic on the external windows invites passersby to explore the kartell by LAUFEN world through the portholes of a ship, adding another element of discovery. the display sees kartell by LAUFEN decked out in its finest summer attire, featuring some of the milestones of its commercial expansion.
‘dive into the blue’ at the kartell by LAUFEN monobrand store in milan
the special installation brings forth some of the brand’s signature pieces in blue
general view of ‘kartell by LAUFEN’ bathroom shelving
detail of the shelving
‘dive into the blue’
kartell by LAUFEN brings together the best in sanitaryware and plastic furniture production
passersby can discover the world of kartell by LAUFEN through the portholes of a ship
the world’s first kartell by LAUFEN monobrand store in via pontaccio, 10 in milan’s brera district
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