kartell x emilio pucci present madame milano armchair celebrating expo 2015
all images courtesy of kartell

 

 

 

kartell and emilio pucci present ‘madame milano’, revealing a new version of philippe starck‘s iconic ‘madame’ armchair that highlights the city of milan and two of its most important architectural gems — the duomo and galleria vittorio emanuele II. revealed on june 23rd, 2015 at the kartell flagship store in milan, the project seals the recent collaboration between the italian furniture company and fashion house, and celebrates the city’s position as host of the 2015 world expo.  

kartell emilio pucci
‘madame milano’

 

 

 

‘madame milano’ expresses an upholstered pattern of the two milanese landmarks, realized in pucci’s signature style, of bold dark outlines, contrasted by brilliant coloring. it is part of the ‘cities of the world of emilio pucci’ project, a special collection of limited edition scarves, that like personal tales painted on modern-day postcards, pay tribute to key metropolises for emilio pucci. each of the cities has been assigned an original color, with a stylized motif produced on the starck-designed ‘madame’ showcasing the architecture, landscape and peculiarities of the urban centers featured in the series. ‘madame milano’ joins four other armchairs which portray the piazza di spagna in rome, the skyscrapers of new york, the avenue montaigne in paris and the skyline of shanghai.

kartell x pucci_designboom_012
‘madame milano’ depicts a pattern that highlights the duomo and galleria vittorio emanuele II in milan

 

 

 

the kartell and emilio pucci collection marks the shared values and views of two important brands which have distinguished themselves internationally for their use of colour and made in italy design. the florentine fashion house of emilio pucci being synonymous with luxury craftsmanship and joie de vivre expressed through its signature prints and unprecedented use of colour; and kartell, an historic icon of industrial design realized in high quality plastics which has always flirted with the world of fashion and luxury.

madame milano kartell pucci designboom
back view of ‘madame milano’

kartell emilio pucci
‘madame milano’ on display at the kartell flagship store in milan

kartell emilio pucci
the launch event saw a pucci designer showing the creative process that lay in the development of the milano printkartell pucci madame milano designboom
general view

kartell x pucci_designboom_006
‘madame pucci’ collection of armchairs on display at the kartell flagship store in milan

kartell x pucci_designboom_011
external view of the kartell x emilio pucci showcase inside the store

kartell x pucci_designboom_013
‘madame pucci’ armchair collection by kartell

kartell x pucci_designboom_002
from left to right: ‘madame pucci’ rome, new york, paris and shanghai

kartell x pucci_designboom_005
‘madame pucci new york’

kartell x pucci_designboom_007
‘madame pucci shanghai’