kazuaki kawahara wraps toilet paper roll with juicy fruit packaging
kazuaki kawahara wraps toilet paper roll with juicy fruit packaging kazuaki kawahara wraps toilet paper roll with juicy fruit packaging
may 01, 2016

kazuaki kawahara wraps toilet paper roll with juicy fruit packaging

kazuaki kawahara wraps toilet paper roll with juicy fruit packaging
images courtesy of latona




designer kazuaki kawahara has playfully added an extra layer to everyday toilet paper with his packaging design that re-imagines the form as a selection of tropical fruits. kawahara conceived this idea from japanese companies and stores, who often give a roll of toilet paper to customers as a novelty gift and a sign of appreciation. with this, the ‘fruits toilet paper’ was born and the cylindrical form beautified, with aims to bring a smile to anyone who sees or receives it.

in japan, it is common that companies and stores to offer toilet paper to customers as a novelty gift




the vibrantly printed paper arrives as a rectangular sheet and by wrapping and finished off by stuffing the ends into the center, the characteristic appearance of the fruits is recognized. the results see a three-dimensional depiction of a cross-section of either a kiwi, strawberry, watermelon or orange.

four fruits are available: kiwi, strawberry, watermelon and orange

the paper comes as rectangles and is easily rolled and stuffed in the middle to form the cross-section of the fruit

‘I attempted to design that brings a smile to the face of anyone who sees it right away’ – kazuaki kawahara


  • Where can I get this?

    Beautifully done, great idea!

    Linda Armistead says:
  • Where can you get this? Just click the link in the article.
    Brace yourself for the cost…at $2.70 a roll a pricey gimmick…

    steaksandwich says:
  • Where in the San Francisco Bay area can I buy the Kazuski Kawahara toilet paper wrappers? This is a very cool idea. Great for spare toilet paper in the guest bathroom.

    Joe Obermeier says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
502,536 subscribers
- see sample
- see sample