KITH draws from frank lloyd wright's mid-century architecture with its latest sneaker

KITH draws from frank lloyd wright's mid-century architecture with its latest sneaker

learning from frank lloyd wright

 

KITH, the fashion brand known for its unique collaborations, announces its official partnership with the Frank Lloyd Wright Foundation. This exciting collaboration comes to life through the release of the ‘New Balance Made in USA 998 — Broadacre City,’ a sneaker design that pays homage to Wright’s visionary architectural sketches and celebrates the 35th anniversary of the iconic silhouette.

 

The campaign was shot on location at Taliesin West, Wright’s last winter home and studio, to showcase the shoe alongside the very architecture from which it took inspiration. With its hazy desert backdrop in Scottsdale, Arizona and its iconic American architecture, Taliesin West serves as the perfect setting to capture the essence of Wright’s design philosophies and creative vision.

kith frank lloyd wrightimages © KITH | @kith

 

 

kith draws from wright’s mid-century hues

 

The Frank Lloyd Wright Foundation, named after the legendary architect himself, is dedicated to inspiring discovery and appreciation for architecture that promotes better living through meaningful connections to nature, the arts, and each other. Headquartered in Scottsdale, Arizona at Taliesin West, the Foundation continues to preserve and promote Wright’s enduring legacy.

 

KITH‘s ‘New Balance Made in USA 998 — Broadacre City’ takes shape with a classic mesh upper with pigskin suede and hairy suede overlay panels that add a rich and varied texture to the design. The sneaker comes in two distinct colorways, which draw from the creamy white, earthy brick red, warm apricot, and olive green hues which color Wright’s original architectural sketches and the physical models of his futuristic urban concept, Broadacre City.

kith frank lloyd wright

 

 

find the exclusive shoe

 

To make this collaboration even more special, KITH will be hosting an in-app exclusive drawing for the Ronnie Fieg & Frank Lloyd Wright Foundation for New Balance Made in USA 998 – Broadacre City. The drawing opened on Friday, April 14th at 9am EST and closes on Sunday, April 16th at 11:59pm EST, with winners selected and charged on Monday, April 17th at 9am EST.

 

Additionally, the sneakers will be available for purchase exclusively in-store at KITH Tokyo on Friday, April 14th, where Ronnie Fieg will personally sign pairs for the first twenty-five customers. The second release will be on Saturday, April 15th through the Frank Lloyd Wright Foundation at a pop-up in the Cabaret Theater inside Taliesin West in Scottsdale, Arizona.

KITH draws from frank lloyd wright's mid-century architecture with its latest sneaker

 

 

Ronnie Fieg, the visionary founder of KITH, has long been recognized for his ability to create unique and compelling collaborations that push the boundaries of fashion and design. His partnership with the Frank Lloyd Wright Foundation is a testament to his commitment to celebrating creativity, innovation, and the timeless influence of architectural design in the world of fashion.

 

The Ronnie Fieg & Frank Lloyd Wright Foundation for ‘New Balance Made in USA 998 – Broadacre City’ combines the worlds of fashion, architecture, and design. It is a celebration of Frank Lloyd Wright’s enduring influence and a testament to KITH’s commitment to pushing the boundaries of creativity.

kith frank lloyd wright

kith-frank-lloyd-wright-foundation-ronnie-fieg-designboom-05a

KITH draws from frank lloyd wright's mid-century architecture with its latest sneaker

kith-frank-lloyd-wright-foundation-ronnie-fieg-designboom-07a

 

project info:

 

project title: New Balance Made in USA 998 — Broadacre City

partners: KITH, Frank Lloyd Wright Foundation

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