konstantin grcic’s ettore mule emblem for magis at salone del mobile 2016
the emblem reflects the spirit of the company in being hard working and tireless yet loveable and playful.
salone del mobile.milano 2016: konstantin grcic is named ‘best designer’ of the salone del mobile. award 2016. the international award that highlights the design sector’s finest innovations that harness cutting-edge trends and consider up-to-the-minute modes of home living.
the ettore mule was designed to celebrate the company magis’ 40th anniversary
the ettore mule emblem, in honor of magis
because it’s humble,
it’s not conceited,
it doesn’t show off,
because it’s a tireless worker,
because it never gives up,
when it falls it picks itself up,
because it doesn’t look for the easy way out,
because it loves a challenge,
because it’s innately, intensely curious and therefore continuously
explores new paths
konstantin grcic has designed an iron mule named ‘ettore’ to celebrate magis’ 40th anniversary. presented at salone del mobile 2016, the emblem reflects the resiliant spirit of the italian furniture company– which is both hardworking and tireless. grcic states that ‘ettore turned out a real mule, its legs firmly on the ground, determined and strong. but it is also a beautiful thing, loveable and playful. just like magis.’
the ettore mule emblem has been cast in iron — reflecting an elegant black finish
installation view of the ‘ettore’ icon at salone del mobile 2016
image © designboom
image © designboom
close up view on the cast ironed mule for magis
image © designboom
the ettore emblem reflects the vision and resiliant image of the italian company, magis: tireless and hard working
image © designboom
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