kristine bjaadal: underfull kristine bjaadal: underfull
feb 12, 2010

kristine bjaadal: underfull

‘underfull’ table cloth

norwegian designer kristine bjaadal exhibited ‘underfull’, a tablecloth design at greenhouse during the stockholm furniture fair 2010. at first glance, the tablecloth appears to be a traditional white floral damask but reveals a hidden pattern when wet. this conceptual piece draws on the idea that every negative situations should be turned into a positive experience. everyone at some point is bound to spill a drink, however, instead of feeling embarrassed, he/she can now feel fortunate.

bjaadal believes that this creates stories and can contribute in giving the products sentimental value – important in a society where we seem to have an increasingly superficial relations to the objects we surround ourselves with. through her designs, she tries to make the user sense another human being behind the product, and focuses on giving the user positive experiences over time. video

image © designboom detail image © designboom

image © designboom

fiona db
feb 12, 2010

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