a behind the scenes look at leavingstone’s miniature ‘hungry hungry hamsters’ set

after capturing the hearts of many, the sizeable georgian team behind ‘hungry hungry hamsters’ spent an astounding 1984 hours building the incredibly comprehensive set featuring 1350 tiny details. supremo, one of georgia’s largest producer of canned goods and food products was struggling to reach its target audience, as viewers were growing tired of traditional advertisements. as a solution, digital creative agency leavingstone launched its online series in an effort to revamp supremo’s image. this effort has lead them to win the golden hammer creative case award as well as the access key award.

the set boasts 1350 tiny details, from the posters on the walls to the little french windows

with a dedicated fanbase, leavingstone‘s short series focuses on a food-obsessed hamster family living through day-to-day activities. the extremely detailed set features a flower shop, a bookstore, a movie theatre, statues of important fictional hamsters, and even graffiti sprawled against the wall. the short series has won several awards at the kyiv international awards festival, including the advertising campaign award and the production design/art direction award.

the hungry hungry hamsters (EP: 1 – the family of hamsters)
video © leavingstone

the cosy family market

the hamsters are gathered in front of the local bookstore 

the apollo cinema found on the set is a replica of the oldest movie theatre in batumi, georgia 

details of the snow filled town

the street corner has garbage on the floor, much like our real life streets 

the hamsters’ living room

the miniature bedroom

the decorated corridor

the black and white tiled bathroom

mother hamster cooking lunch for her family in the tiny furniture

cover art of the series

project info:

agency: leavingstone
creative director: levan lepsveridze
copywriter: beka adamashvili
producer/directors assistant: meli bagdavadze
executive producer: giorgi toklikishvili
art director/set designer: sophia antidze
strategic planner: salome zhvania
graphic designer: keta zhorzholiani
account director: natia gogia
social media manager: nino modebadze, tamuna budahgashvili
art department: fourk group
artists: beka sadaghashvili, tamar chavchanidze, levan kvaratskhelia, nino injia, teimuraz kartvelishvili
decorator: giorgi mamisashvili, levan kikilashvili, stanislav pestov, mariam kakhiashvili
director of sound/music: giorgi gvarjaladze
narrator (georgian): joseph khvedelidze
narrator (english): tato rusia
visual effects: studio qubitz
vfx: irakli gharibashvili, irakli omnadze
director of photography: tato kotetishvili
gaffer/lighting: rati gomarteli, datuna gomarteli
cameraman assistant: sandro potchkhua
video editing: levan butkhuzi
making of: pitha, toka shengelia, saba shengelia
casting manager: eka mjavanadze
illustrators: sopho kirtadze, varlam jmukhadze, ekaterine tabliashvili, ruslan beridze, sophio gogishvili, mari kakhurishvili, irakli toidze
storyboard: irakli toidze
photographer: (kikalastudio) vakhuna alania
retoucher: abesalom kavelashvili​​​​​​​

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.