after recently releasing drone footage of the bjarke ingels-designed venue in denmark, LEGO has revealed the latest addition to its sought after architecture series, the LEGO experience center. the kit features a whopping 774 pieces and includes a 197-step guide to complete the complex structure. it will be sold exclusively at the LEGO house, which will debut to the public in a grand opening ceremony this autumn.

 

 

the LEGO house will open its doors to the public on september 28, 2017, coinciding with the release of the 744-piece kit. located at the center of billund, denmark, the ‘home of the brick’ will offer a range of creative experiences for visitors from around the world. the venue includes paid attractions as well as experiences that are free and open to the public. approximately 250,000 guests are expected annually, with around 2,500 visitors on peak days.

 

 

‘in our competitions for the project, these two companies had the best understanding of the idea behind the LEGO brick, LEGO play and LEGO values’, says hans peter folmann, senior director, LEGO huset. ‘at the same time they possess a wealth of experience in architecture and museum design, and I’m looking forward to our companies’ teaming up to produce outstanding settings and exciting experiences for future visitors to the LEGO house.’

Save

Save

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    design news