LEGO tattoo pilot pen ads

LEGO tattoo pilot pen ads

lego tattoo ad campaign showcasing the extra fine lines of pilot hi-tec-C 0.25 mm pen

widely published, we too cannot resist to feature the tattoo enhanced LEGO mini-figures by 2010 cannes award winning advertising agency grey from barcelona. the goal of the campaign was to showcase the superthin lines of the pilot extrafine pens (also known as pilot hi-tec- C gel pens), made by pilot of japan and available in the US from online retailer jetpens.

the lego tattoos ads were developed by art director jose miguel tortajada, oscar amodia, dani páez, copywriters jürgen krieger, joan mas, luke sholer, photographer gonzalo puertas, illustrators diogo dutra and malen feliz.

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

via geekologie, creative awards, flavorwire, escapist magazine, the inspiration room

  • Lego with a tramp stamp! noooooooooooooooooooooo!

    alex
    Aug 12, 2010
  • Fabulous! Who will be the first to get a tattoo of one of your tattooed figures?

    Meli
    Aug 07, 2010
  • The way I see it these ads are for Pilot, not for Lego, and therefore not addressed to children.
    It’s a clever way to make the point about precision and the fact it works on plastic.
    Like it

    Claudio
    Aug 05, 2010
  • Those pens (Pilot Hi-Tec-C) are available at JetPens: [url=http://www.jetpens.com/index.php/cPath/239_284]JetPens[/url]. They’ve been around for a while, but that was a creative marketing idea to draw on lego figures. Uni-ball also did one with [url=http://www.jetpens.com/product_info.php/cPath/239_61/products_id/429]rice[/url]

    Lily
    Aug 03, 2010
  • these were never drawn on.

    r ad
    Aug 02, 2010
  • awesome

    Vitaly
    Aug 02, 2010
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