LEGO's latest initiative collects, washes and donates old bricks to charity
 

LEGO's latest initiative collects, washes and donates old bricks to charity

the LEGO group announced the launch of LEGO replay, a pilot program that will accept used bricks and donate them to children’s non-profits in the US. the effort is a collaboration with give back box, teach for america, and boys & girls clubs of boston.

LEGO's latest initiative collects, washes and donates old bricks to charity LEGO replay

images courtesy of LEGO

 

the process is simple: collect any loose bricks, sets, or elements, place them into a cardboard box, and visit the campaign website to print out a free ups shipping label. the package will be sent to the give back box facility, where each brick will be sorted, inspected by hand, and given a rigorous cleaning.

LEGO's latest initiative collects, washes and donates old bricks to charity LEGO replay

 

 

‘we know people don’t throw away their LEGO bricks,’ said tim brooks, vice president, environmental responsibility at the LEGO group. ‘the vast majority hand them down to their children or grandchildren. but others have asked us for a safe way to dispose of or to donate their bricks. with replay, they have an easy option that’s both sustainable and socially impactful.’

LEGO's latest initiative collects, washes and donates old bricks to charity LEGO replay

 

 

‘I am excited to join the LEGO group in this pilot program,’said monika wiela, founder of give back box.‘growing up in poland, I didn’t have many toys as a child, so this collaboration is rather personal for me. what’s better than giving a child the gift of play? for us, the number of donations we receive is critical to a successful campaign, so we’ve made it as easy as possible for folks at home to send in their idle bricks.’

LEGO's latest initiative collects, washes and donates old bricks to charity LEGO replay

 

 

bricks will also be sent to boys & girls clubs of boston for their after-school programs. both non- profits can expect to receive the first shipments in november 2019. once the pilot is complete in spring 2020, the LEGO group will evaluate a possible expansion of the program.

 

 

LEGO replay is one of the many sustainable and philanthropic efforts the LEGO group has announced in the past year. recent efforts include bricks made from plants, braille bricks and audio & braille instructions.

 

project info:

 

company: LEGO
program name: replay
partners: give back box, teach for america, boys & girls clubs of boston

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    501,537 subscribers
    - see sample
    - see sample