for a long time, cameron sinclair has encapsulated his philosophy in a slogan that recently turned into the title of his inspiring book: ‘design like you give a damn’. now, helped by some promotion provided by the new york times, comes a new magazine called ‘good’ that has that very philosophy as its driving principle, spelled out on the cover of its premiere issue: like you give a damn. ben goldhirsh, the founder, describes it as ‘a passion for potential mixed with fiercepragmatism and creative engagement’. the magazine is good, and it will be controversial, and is innovative (including in its subscription approach: subscribe and the full amount of your fee – $20 – will go to a non-profit that you can choose among 12). but despite the statement on the cover there is no mention of sinclair. how do they say? ‘mention sources like you give a damn.’ via tedblog