liquid wood: philippe starck with eugeni quitllet created zartan for magis

Who is the first one to change the world? Stark to be the one to go back history again. I wanna see SOMEONE in design to express green economy as they are against the big force of authority against big money gamer all around the world.

Design to change the whole world, please act.

Yes Esther, if companies did invest more in renewable plant-based materials it would be beneficial, but Magis should have done this years ago given their history of innovation. As I’ve mentioned before the reaction seems to be motivated by the fact that their products are fast-becoming unpalatable to most savvy consumers and this merely seems to be a token effort.

If Magis and Starck were serious about their concern for the environment, they’d release more than one piece (a whole collection would show that they were putting their money where their collective mouths are), and it wouldn’t require the Starck brand to launch it – which is like BP pushing solar power (let’s face it – mainly motivated by future financial gains), whilst criticising others for drilling oil, and then trying to convince people about their convictions. This is why people on this post are being critical, for what could be a relevant piece. I also fail to see how it can be eco-conscious with fish oil as an additive, given that our oceans/marine life are in decline.

In terms of new chairs being unnecessary or not, the constant re-invention of the chair is an indication of the human race’s insatiable resource depleting appetite for re-fashioned objects/products that we can survive without. If the Salone were to be shown every second year, the depth and research into products (and not necessarily furniture) would be all that much better. What’s the saying: “re-use REDUCE recycle”.

To me Starck and Magis are merely following on from others examples, and one would have to question what their motivations are. Lack of relevancy maybe, in a post-hedonistic era, where mass-production/centralising of production facilities is seen as a negative rather than a positive.

The problem is not if we need another chair or whatever new cupboard. It is a very interesting project, despite what people have to say. It’s a couple of years that Magis is experimenting this composite and the first result is already a hit. I don’t know Lammhult’s chair, but if more and more companies would invest their budget in experimenting ‘post-plastic’ materials (Philippe Starck), that would be beneficial for all of us.

i don’t usually like Stark’s work, but this is a good design, behind the silly and hypocrite speech, the choice of materials is smart and looks good

the renderings are ugly, but such paterns on the shell would perfectly fit at Moroso… Patricia Urquiola, leave this body !