logo life from BIS publishers charters the evolution of some of the world’s best known logos.
apple’s first logo was a complex picture, a tribute to isaac newton sitting under an apple tree, captioned with a phrase from wordsworth: ‘newton…a mind forever voyaging through strange seas of thought… alone’ with a tag line containing the brand name: apple computer co. this is where the short history of the apple logo begins. the apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones. 
in logo life, you can read the short histories of the apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. logo life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos. see an online preview of the book here.
LEGO
texaco logo
3M logo
bayer logo
pirelli logo
BP logo
KFC logo
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Muy interesante
like to see how the so called \’\’illuminati\’\’ company logos morphed from then till now..
Nice to see how logos get’s more minimalist, simplified and more colorfull by the time.
Interesting and instructive.