logo life: life histories of 100 famous logos
logo life from BIS publishers charters the evolution of some of the world’s best known logos.
apple’s first logo was a complex picture, a tribute to isaac newton sitting under an apple tree, captioned with a phrase from wordsworth: ‘newton…a mind forever voyaging through strange seas of thought… alone’ with a tag line containing the brand name: apple computer co. this is where the short history of the apple logo begins. the apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones. 
in logo life, you can read the short histories of the apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. logo life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos. see an online preview of the book here.
LEGO
texaco logo
3M logo
bayer logo
pirelli logo
BP logo
KFC logo
logo design (213 articles)
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design news
poimo, an inflatable electric scooter that fits inside your backpack
#design
poimo's design uses soft robotic technology, resulting in a device that is soft, safe and lightweight enough for people to carry around.
poimo's design uses soft robotic technology, resulting in a device that is soft, safe and lightweight enough for people to carry around.
the 'ANYTHING' face shield can be made using whatever's around you, even a haribo packet
#design
the face shield is like a pair of glasses with large clips at the top and bottom, into which you can insert your chosen transparent material.
the face shield is like a pair of glasses with large clips at the top and bottom, into which you can insert your chosen transparent material.
new electric vespa 98 scooter reinterpreted as a modern incarnation of the iconic vehicle
#design
'vespa 98 electric' is a modern incarnation of the iconic vehicle, which now includes sleek styling cues with streamlining features.
'vespa 98 electric' is a modern incarnation of the iconic vehicle, which now includes sleek styling cues with streamlining features.
richard quinn visits the retro-futurism of the sixties in moncler genius collection
#design
influenced by stanley kubrick’s 2001: a space odyssey and fashion icon twiggy, the collection blends maximalism, bold colors and couture shapes.
influenced by stanley kubrick’s 2001: a space odyssey and fashion icon twiggy, the collection blends maximalism, bold colors and couture shapes.
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Muy interesante
like to see how the so called \’\’illuminati\’\’ company logos morphed from then till now..
Nice to see how logos get’s more minimalist, simplified and more colorfull by the time.
Interesting and instructive.