logo life: life histories of 100 famous logos
logo life from BIS publishers charters the evolution of some of the world’s best known logos.
apple’s first logo was a complex picture, a tribute to isaac newton sitting under an apple tree, captioned
with a phrase from wordsworth: ‘newton…a mind forever voyaging through strange seas of thought… alone’
with a tag line containing the brand name: apple computer co. this is where the short history of the apple logo begins.
the apple shape was introduced not long after, with a bite taken out of it to increase brand recognition,
first with rainbow colours and later in monochromatic tones.
in logo life, you can read the short histories of the apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. logo life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos. see an online preview of the book here.
LEGO
texaco logo
3M logo
bayer logo
pirelli logo
BP logo
KFC logo
logos (186 articles)
UEFA EURO 2020 branding and logo revealed
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craig & karl build a bold brand for berlin's bread & butter trend show
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vinicius araújo's inflated logos turn big brands into pumped-up pool toys
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NIKE hijab, 3D-printed bus, and zaha hadid included on designs of the year shortlist
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other nominated projects are david adjaye's national museum of african american history and culture and the augmented reality mobile game pokémon GO.
other nominated projects are david adjaye's national museum of african american history and culture and the augmented reality mobile game pokémon GO.
saint laurent's anya 100 patch pump roller fuses stilletos with rollerskates
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these high heels on wheels were created by saint laurent's creative director anthony vaccarello and are available in four bold designs.
these high heels on wheels were created by saint laurent's creative director anthony vaccarello and are available in four bold designs.
this floating cloud lamp magnetically levitates and pulses as music plays
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the full rotational movement and slight vertical bobbing of the cloud creates a realistic atmospheric experience.
the full rotational movement and slight vertical bobbing of the cloud creates a realistic atmospheric experience.
united by blue style limited edition origami-folding oru kayak
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with a seamless flow of lines, united by blue prints the motion of water on to the folding and packable oru kayak.
with a seamless flow of lines, united by blue prints the motion of water on to the folding and packable oru kayak.
Interesting and instructive.
Nice to see how logos get’s more minimalist, simplified and more colorfull by the time.
like to see how the so called \’\’illuminati\’\’ company logos morphed from then till now..
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