flag-embroidered louis vuitton bags illustrate a lingering patriotism following world cup
 

flag-embroidered louis vuitton bags illustrate a lingering patriotism following world cup

the world cup may be over but patriotism continues — womenswear label JAY AHR has launched a selection of repurposed louis vuitton bags decorated with intricate embroidery. the release sees the brand’s iconic canvas and leather duffle, sporting the LV monogram, reworked in a series of patchy flag-motifs.

flag-embroidered louis vuitton bags illustrates a lingering patriotism despite world cup being over

images courtesy of farfetch / louis vuitton / JAY ahr

 

 

the limited edition collection of bags are hand-embellished using intricate embroidery techniques which head designer, jonathan riss, has developed for the label over two decades.this is a purely personal project born out of the wish to bring together all the embroidery techniques that I have developed in the last 20 years‘, he told the south china morning post. ‘I started learning the art at 19 years old in a factory in mumbai, so I wanted to bring together all the talented artisans who turn my visualisations into reality.’

flag-embroidered louis vuitton bags illustrates a lingering patriotism despite world cup being over

 

 

the production process is similar to a classic painting in the fact that many hands ensure its completion. riss and his team deconstruct every bag before each separate piece is sent to various embroiderers. once they are finished, the bag is sewn back together using the original yarn.

flag-embroidered louis vuitton bags illustrates a lingering patriotism despite world cup being over

 

 

each vintage keepall has been chosen for its historical significance. for example, a bag from hong kong circa 1997 features a hong kong flag with gold embroidery to commemorate the official handover date.

flag-embroidered louis vuitton bags illustrates a lingering patriotism despite world cup being over

 

 

a host of country flags are represented, from saudi arabia to albania, as well as other subjects including david bowie and a skull-and-crossbones design. the bags are made in france and cost between $7,000 and $15,000, available from farfetch.

flag-embroidered louis vuitton bags illustrates a lingering patriotism despite world cup being over

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    492,668 subscribers
    - see sample
    - see sample