louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it

‘les-extraits’ series : a twist of the original shape

 

louis vuitton in collaboration with the well-known architect frank gehry, have created a new fragrance series, dubbed les-extraits collection. taking its cue from the original vuitton fragrance bottle designed by marc newson, the architect played with forms, generating a harmonious coexistence between lines and curves. he stretched its initial form and added a charming elliptical shape to the right part of the bottle. taking a sheet of aluminum and crumpling it like paper, he topped the flacon with an ethereal, hand-polished cap stamped with the LV seal inside.

 

‘I wanted to approach the project from a sculptural point of view. to bring something different to perfume. it’s not a finished geometric form, it’s just movement. visual movement with the added interest of ephemerality’ said frank gehry.

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it

all images courtesy of  florian joye  ©louis vuitton

 

 

a sculptural cap tops the falcon

 

taking shape as a silver-colored sheet that dances in the wind, the cap adds an ethereal touch to the bottle. the form of the flacon is a tiny-scaled revival of the fondation louis vuitton structure, designed by frank gehry; twelve expansive panes made of 3,600 tiles of glass give the design the impression of colliding sails sweeping in the wind.

 

les-extraits collection by louis vuitton includes five new fragrances by the brand’s perfumer, jacques cavallier-belletrud: dancing blossom, cosmic cloud, rhapsody, symphony, and stellar times. ‘I wanted to venture where no one goes anymore. to reinvent the notion of an extrait in a contemporary way. to bring in light, expand matter, and lighten things up. I wanted to deconstruct the very architecture of perfume. that’s how les extraits collection was born: five perfumes with no top, heart, or base notes, in order to reveal the quintessence of each olfactory family.’ mentioned jacques cavallier belletrud.

 

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
the first time that frank gehry designed a perfume bottle

 

‘I wanted to revisit perfume’s major families. to give them a twist, expand them, exaggerate certain facets, and reveal purity. in revisiting chapters, florals, chypres, and ambers, you create movement and rounded, caressing forms, every time. I wanted to imagine a freshness that lasts. and a sensuality that’s not heavy.’ said the brand’s perfumer.

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
the envelope plays with light and offers each visitor the reflection of a revelatory moment

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
the bottle is entirely refillable

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it

louis-vuitton-les-extraits-frank-gehry-marc-newson-perfume-bottle-twist-designboom-21800

louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
the bottle and its cap are sealed in a cylindrical white box with a lightly beveled top

louis-vuitton-les-extraits-frank-gehry-marc-newson-perfume-bottle-twist-designboom-31800

 

 

1/12
 line, light and movement melt into pure sensation
line, light and movement melt into pure sensation
louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
 
louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
 
like dancing in the wind
like dancing in the wind
classic and timeless
classic and timeless
neither space nor gravity seem to exist
neither space nor gravity seem to exist
the essence of curves
the essence of curves
ethereal and generous touch
ethereal and generous touch
the spirit of curves
the spirit of curves
louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
 
louis vuitton les-extraits: frank gehry starts from the marc newson designed perfume bottle and adds a twist to it
 
 les extraits collection magnifies the spirit of a vocation
les extraits collection magnifies the spirit of a vocation

project info:

 

name: les-extraits

brand: louis vuitton

designer: frank gehry

photography: florian joye

 

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5