ahead of the NBA paris game 2020, louis vuitton and the national basketball association (NBA) announced a multi-year partnership to produce the league’s first travel case for ‘the larry o’brien trophy’. the collaboration also marks the french fashion house’s first and only partnership with a north american sports league.

louis vuitton and NBA unveil blue velvet, LV monogramed travel trophy case
all images via NBA



the expertly hand-crafted luggage will be produced in louis vuitton’s historic asnières workshop on the outskirts of paris. the trunk is coated with the brand’s iconic emblem monogram canvas and fitted with traditional brass fixtures. the interior, contrasting from its brown exterior, is suited with blue velvet fabric and includes two small drawers below the trophy stand. along with the bespoke travel case for the future NBA champions, louis vuitton is set to announce an annual-limited edition capsule collection.

louis vuitton and NBA unveil blue velvet, LV monogramed travel trophy case



‘louis vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,’ said louis vuitton chairman and CEO michael burke.  ‘louis vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in louis vuitton!’



project info:


title: the larry o’brien trophy case

collaboration: NBA and louis vuitton