ludovica + roberto palomba design first kartell by LAUFEN store in milan

ludovica + roberto palomba design first kartell by LAUFEN store in milan
image by franco chimenti

in celebration of its extensive product line of bathroom furniture and sanitary ware, kartell by LAUFEN has opened its first retail space in the heart of milan’s brera district in via pontaccio, 10. the monobrand store is an expression of kartell by LAUFEN’s continued collaboration with italian designers ludovica and roberto palomba who have envisioned the scheme and concept layout of the showroom’s interior.

the main floor offers spacious, open layouts of bathroom settings
image by franco chimenti

kartell by LAUFEN first made its debut two years ago (see more about the kartell by LAUFEN brand on designboom here) with a series of washbasins designed by ludovica and roberto palomba, exhibiting LAUFEN‘s revolutionary ceramic material; alongside bathroom furniture and accessories which express kartell’s expertise in plastic manufacturing. the result has been an interconnected system of bathtubs, sinks, lighting, sanitary ware, shelves, stools washbasins, and furniture elements such as cupboards, stools mirrors and tables and other bathroom fittings. since being revealed to the international market, the kartell by LAUFEN product family has made its way into more than 500 high-end stores in more than 40 countries worldwide.

the ‘kartell by LAUFEN’ showroom highlights the best the collection has to offer
image by franco chimenti

the 200 square metre space in milan speaks of kartell by LAUFEN’s commitment to retail. from the street, the shop opens onto its interior through four vertical windows. the ground floor offers spacious layouts of bathroom settings, highlighting the combination of plastic and ceramic materials of the collection. the neutral palette is accented by the bold polycarbonate shelving in warm amber, orange and red tones.

a neutral color palette is highlighted by bold plastic accents in warm tones
image by franco chimenti

the lower level offers a series of intimate zones, exhibiting the versatility and adaptability of kartell by LAUFEN products in diverse bathroom dimensions. as the designers of the entire kartell by LAUFEN collection, ludovica and roberto palomba have translated their vision for the original bathroom pieces, into a showroom which features the best that kartell by LAUFEN has to offer, in an unexpected thematic and chromatic mood.

warm, plastic shelving brightens up the kartell by LAUFEN milan showroom
image by franco chimenti

‘kartell by LAUFEN to us is an harmonic collection made of exciting icons representing the perfect balance between high-tech and pure beauty.’ – ludovica + roberto palomba

leading down to the second floor space
image by franco chimenti

a wall of washbasins is a focal point
image by franco chimenti

the lower level is divided into more intimate bathroom spaces
image by franco chimenti

general view of the space division on the lower level
image by franco chimenti

schematic sketchs and plastic samples which fueled the design of the kartell by LAUFEN showroom
image © designboom

concept sketches and material explorations for the kartell by LAUFEN showroom
image © designboom

reviewing the showroom scheme at ludovica and roberto palomba’s studio in milan
image © designboom

working model which shows the division of the showroom’s lower level
image © designboom

alternative view of the model
image © designboom