decapitated swan floats are designed to 'kill off' instagram influencers this summer
 

decapitated swan floats are designed to 'kill off' instagram influencers this summer

based on the ubiquitous swan pool floats that have filled instagram feeds over the past couple of summers, lukas bentel and MSCHF have created ‘decapitated floats’ to poke fun at the influx of the notorious social media ‘influencer’. the swan is a fully decapitated pool inflatable. the head can rest nicely on the body or float idly nearby. large enough for one, two, or even three people, the head and body come together in the same package. conceived as a social commentary on the influencer role, the design team figured: ‘what better way to kill the trend than to literally decapitate it?’

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

decapitated float in the long island sound

all images courtesy of lukas bentel

 

 

the swan was initially designed and prototyped last year by modifying an existing float. there were a number of design considerations but none as important as designing the neck and head. the team went through multiple versions that used everything from magnets to velcro as an attachment method but finally settled on keeping them completely separate while using a weighted plastic disc in the base of the head to allow it to rest on top of the body.

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom
decapitated float on the beach

 

 

designed by new york-based artist and designer lukas bentel and internet-based MSCHF studio, the team are now looking to move production to a factory that already produces similar floats. stay tuned for more decapitated floats, as in addition to the swan, they now have a unicorn and flamingo float in the works…

 

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

detachable swan head

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

swan neck stump

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

decapitated floats product shot

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

decapitated floats product shot

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

decapitated floats product shot

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom
decapitated floats poster

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom

swan illustration

 

decapitated swan floats are designed to 'kill off' instagram influencers this summer designboom
swan float with the designer lukas bentel

 

 

project info:

 

project name:decapitated pool floats

design: lukas bentel and MSCHF

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynne myers | designboom

  • That’s just going to make more people take pictures with them! People will be coming from miles around to have their photo taken with the decapitated swans. How stupid can you get, doing something unique does not drive people away from taking pictures, it’s the exact opposite! Maybe spend less time whining about Instagram and do something that isn’t so damn pointless.

    ShishkaBerry says:
  • To fix please use the ducktape.

    Pau says:
  • The irony is that they will probably need influencers to promote it for sales.

    @citygirlstravel says:
  • Isn’t it just more unneeded plastic waste. What will you do with a decapitated swan head?

    Eugo says:
  • Just when I thought the world was as weird as it could get, comes a new lo!

    Thomas Lee Boles says:

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