LVMH has announced it is converting three of its perfume manufacturing facilities, where it normally makes fragrances for its christian dior and louis vuitton, in order to make hand sanitizer. the luxury goods maker says it wants to help tackle a nationwide shortage of the anti-viral products across france.
as forbes reports, deliveries will start tomorrow (march 17th) and by the end of the first week, LVMH expects to have made 12 tons of the hydroalcoholic gel. the product will be given at no charge to french authorities and the largest hospital system in europe.
image © parfums christian dior
‘through this initiative,’ the company’s statement read, ‘LVMH intends to help address the risk of a lack of product in france and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.’
the factories normally produce perfume and makeup for luxury brands like christian dior and givenchy. the company also owns brands including louis vuitton, tiffany and moet & chandon.
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This is amazing, and right on point! Thank you LVMH for your efforts to help the globe combat this scourge!
One hopes that they will make the sanitizer affordable to the least of us.
Awesome thing to do for all of France! I have always and will forever be a LV fan!! ❤️