LVMH's nona source platform is selling its brand's excess high-quality fabrics

LVMH — the french multinational corporation and conglomerate specializing in luxury goods, including louis vuitton — is the latest to unveil a circular economy venture. the luxury giant has launched nona source, the first online resale platform for re-sourcing high-quality materials from the group’s fashion and leather goods maisons. the initiative is part of of the DARE (disrupt, act, risk to be an entrepreneur) intrapreneurial program.

(main) image by christian wiediger
(above) image courtesy of dxl.co

nona source offers creatives and brands around europe access to high-quality fabrics and leathers at competitive prices. the platform showcases deadstocks, or sleeping beauties how they like to call them — stored in the warehouses of LVMH’s houses. adding to its sustainable vision, nona source favors local distribution and delivers only to europe as the stocks are all located in france.

image courtesy of dxl.co

the nona source catalogue offers a wide variety of materials, from lace to leathers. obviously, exclusive patterns or branded fabrics are not available. the platform was created by marie falguera, romain brabo and anne prieur du perray and it makes sure that the fabrics are presented in high detail, allowing costumers to translate the touch and feel experience through high-quality visuals and videos. the high-fidelity color data together with the digital sensorial experience faithfully characterize the materials.

image courtesy of LVMH

‘nona source is a concrete solution to address the challenges and opportunities of circularity, a key pillar of LVMH’s environmental strategy articulated in the LIFE 360 program (life: LVMH initiatives for the environment),’ said the official release. ‘this future facing creative solution for more sustainable fashion derives its name from one of the three parcae goddesses of roman mythology. nona, the youngest, spins the thread of life, decima weaves it and morta cuts it. nona source thus embodies the re-use of materials so that the thread is never cut, but on the contrary revitalized with fresh creativity.’