lyon and lyon have created a set of luxury business cards for london juice bar, supernatural. the studio developed the series of bespoke cards, by manually dipping each one in gold. the idea responded to the clients wish, which was to work on an exclusive design project that would reflect the love and appreciation for their loyal customers. 

lyon and lyon supernatural designboom
each card is dipped in gold




supernatural hold the motto ‘impossibly balanced’ – a phrase which represents the bar’s healthy vision. lyon and lyon visually translated this concept by creating a a simple graphic, that ties two elements harmoniously together. the studio used G.F.smith‘s ebony colorplan duplex paper, to make a sharp contrast against the gold. the business cards were then hung individually to try, in order to form a luxurious matte finish. 

lyon and lyon supernatural business card designboom
cards drying on the line

lyon and lyon supernatural designboom
ben and mat lyon




designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: hollie smith | designboom