maison&objet 2025 announces sur/reality theme amid major event transformation
inspired by neo-surrealism, maison&objet introduces its bold new theme sur/reality while reorganizing its january and september editions.
[FEATURED]
MAISON&OBJET 2025 STRATEGICALLY REORGANIZED TO A DUAL EVENT
Maison&Objet 2025 gears up for an exciting new chapter, unveiling its bold theme ‘Sur/Reality’ while undergoing a major transformation as it reorganizes its January and September editions to better meet the needs of the design, decoration, and lifestyle industries. The January edition marks the start of the restructuring, offering a more tailored and focused approach that enhances the event’s role as a global hub for creativity and business.
The theme, developed in collaboration with Peclers Paris, explores the resurgence of a contemporary neo-Surrealism that taps into fantasy, distortion, and the bizarre. Drawing inspiration from the artistic legacies of surrealist icons like René Magritte and Salvador Dali, Sur/Reality takes form in unexpected objects, playful scenographies, and installations that celebrate the creation of alternative realities – those that free the imagination from the constraints of everyday life and offer a jubilant escape into the absurd.
JANUARY Edition: HOMEWARE, LIMITED EDITIONS & HOSPITALITY FOCUS
As one of the world’s foremost events for professionals in the lifestyle, Maison&Objet continues to uphold its role as a trusted business partner and global trendsetter. Ongoing feedback from the design community has informed the shift to a dual edition approach, designed to provide a better return on investment through targeted offerings in each event.
The January edition has been reimagined with a focus on Collectible Design, presenting a curated selection of limited-edition furniture and unique pieces, catering to the needs of premium residential projects and the high-end hospitality sector. One of the key highlights of this edition is the launch of ‘What’s New? In Hospitality.’ This initiative will feature scenographies and exhibitors specializing in hotels, restaurants, and other third spaces, providing insights and concrete answers to professionals’ needs in the art of entertaining.
Additionally, the January edition will expand its Fashion and Homeware offering, catering to an international community of over 300,000 distributors. The show will present a diverse selection of sustainable and timeless products, helping distributors discover new growth opportunities and elevate their lifestyle assortments.
SEPTEMBER EDITION: A PLATFORM FOR EMERGING DESIGN
The September edition of Maison&Objet takes on the role of a talent incubator, becoming a platform for Emerging Design. The event spotlights the next generation of creatives, from young designers to innovative start-ups, through features such as Paris Design Week Factory, the Rising Talents Awards and the Future On Stage programme. These initiatives provide new commercial opportunities, reflecting the event’s growing influence as a launchpad for emerging designers.
Additionally, the Cook&Share section returns as an annual key feature in the September edition, bringing fresh energy to the culinary and dining sectors. Catering to stores, department stores, and retail professionals, it highlights the latest kitchenware, tabletop accessories, and cookware, reinforcing Maison&Objet’s dedication to supporting innovation across all areas of the art of living.
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project info:
event: Maison&Objet | @maisonetobjet
location: Paris, France
creative strategy consultancy: Peclers Paris | @peclersparis
dates: January 16-20, 2025
theme: Sur/Reality
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