manuals 2: design & identity guidelines by unit editions manuals 2: design & identity guidelines by unit editions
dec 05, 2014

manuals 2: design & identity guidelines by unit editions

manuals 2 [unit 18]

 

earlier this year, unit editions published manuals 1: design and identity guidelines [unit 15], a detailed study of corporate identity design manuals from the golden age of corporate identity (which we featured here). following the success of the book unit are back with manuals 2 [unit 18], a second compendium of rare and iconic standards manuals.

 

manuals 2: design & identity guidelines
editors: tony brook and adrian shaughnessy 
publisher: unit editions
design: spin
pages: 432 
size: 260 × 310mm 
format: hardback with wrap
language: english
ISBN: 978-0-9575114-7-7

 

read our interviews with unit editions’ founders
adrian shaughnessy »
tony brook »

 

 

unit_editions_MANUALS_2_02

 

 

manuals 2 features a mix of 20 outstanding american and european design manuals. each is photographed in exquisite detail and accompanied by meticulous descriptions of their physical make-up. featured manuals include IBM, westinghouse, canadian rail, bell, knoll, PTT, montreal olympics and dutch police. manuals 2 also comes up to date, incorporating contemporary manuals for RAC and first direct. many of the manuals are designed by the masters of 20th- century identity design: lester beall, paul rand, allan fleming, total design, alan fletcher, otl aicher, studio dumbar and north.

 

unit_editions_MANUALS_2_03

 

 

design and identity guidelines provided detailed instructions on the use of logos, colour palettes and typographical formats across a vast array of platforms and surfaces – stationery, literature and architecture. in today’s multi-media digital landscape, designers and, increasingly, non-designers rely on digital templates to implement brand identities. fast, accurate and easily updatable, these digital manuals are now obligatory. but in the eyes of many, we have lost something. there is a growing nostalgia for lovingly produced printed standards manuals, many of which have had to be rescued from locked cupboards and forgotten nooks and crannies.

 

 unit_editions_MANUALS_2_05

 

 

manuals 2 comes with a substantial essay by design historian roger remington (vignelli distinguished professor of design) and an insightful text by martha fleming, daughter of allan fleming, designer of the canadian railways logo. also included are in-depth interviews with michael burke (UK/germany), sean wolcott (USA), liza enebeis (NL) and john bateson (UK) – all experts in the field of identity design. the foreword is by the legendary lance wyman, designer of the 1968 mexico olympic games.

 

unit_editions_MANUALS_2_06

 

 

more
additional information on manuals 2 can be found here

 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    design news