marc jacobs by jurgen teller
 
marc jacobs by jurgen teller marc jacobs by jurgen teller
may 25, 2010

marc jacobs by jurgen teller

‘bang’ ad campaign

for the latest men’s scent by marc jacobs titled ‘bang’, the fashion designer himself has lent his naked body for the ad campaign to promote its debut into the fragrance market. initially conceived by business partner rober duffy, the ad showcases jacobs laying over top of a sheet of mylar and a strategically placed oversized ‘bang’ fragrance bottle.

the ‘bang’ campaign was photographed by jurgen teller with art direction by peter miles.

‘bang’ ad campaign

for jacobs, using himself as the poster boy for ‘bang’ felt very natural.

‘my immediate reaction was, I don’t know. but then I came to see that it made sense. men’s fragrance, unlike women’s in a certain way, is very personal.‘ – MJ

‘bang’ ad campaign

the scent will be available in july in marc jacobs stores, with the ad being presented in september fashion publications. however, this racy imagery will not be used for all markets. jacobs cropped at the shoulders with the fragrance beside his face will be used in midwest areas. meanwhile, the middle east will only use the bottle as the main imagery for its campaign.

  • Looks like it smells of sweaty designer crotches

    Dr. Design says:
  • why the FK is this on DesignBoom?

    Crap

    pissedoff says:
  • eeuuwwww- what a turn-off. tacky self-indulgent design.

    amstel says:
  • i like it..and it is advertising..isn’t this also design? i don’t like only pretentious design pieces on designboom..

    muchacha says:
  • exhibitionist freak

    sam says:
  • kinda risky business actually for the man. he suddenly looks like a lame-sweaty-metrosexual-jerk and not like a top notch designer anymore.

    nope muchacha, advertising ain’t design. never was never will be. it only (ab)uses it.

    another one db could had spared us.

    buzzoff says:
  • very cute sponge bob tatoo on his arm!! ahahaha!!

    N says:
  • people need to appreciate different types of deisgn, it has no boudries

    slevin says:

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