marco piva expresses jeweled bulgari diva window in new york
 
marco piva expresses jeweled bulgari diva window in new york
nov 06, 2013

marco piva expresses jeweled bulgari diva window in new york

designed like a theatrical stage front, the new 2013-2014 shop windows for luxury brand bulgari were based on the just-launched diva jewels collection. the new york store expresses dynamic possibilities for using ceramics, and as part of a continuing cooperation between italian architect marco piva, the geometric display stands reference the shapes and colors of the famous jewels.

 

formed with a narrow base, the energetically expanding cases are also reminiscent of a champagne flute, symbolic to special moments and events. appearing to tilter over, their form is free-standing, ballasted inside and anchored to the underlying platform. the suspended pieces above elegantly flow downwards, with some serving as lamps for the items below. a backdrop of customized amethyst and rubellite shantung sliding silk panels, help to evoke a cinematic and theatrical image, acting as a frame for the centerpieces. ceramic, cloth and metal blend together to create a playful interaction between the shapes, lights and colors projected.

marco piva expresses jeweled bulgari diva window in new york
 the new 2013-2014 shop windows in new york are designed like a theatrical stage front
all images courtesy of marco piva

marco piva expresses jeweled bulgari diva window in new york
 the ceramic display stands are based on the just-launched ‘diva jewels collection’

marco piva expresses jeweled bulgari diva window in new york
a backdrop of customized amethyst and rubellite shantung sliding silk panels create a cinematic image

 

 
project info:

 

title: bulgari new york window
bottom facade (ground floor): studio marco piva
top end facade (first floor): fenizia design studio

 

 

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